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[{"key": "dc.contributor.advisor", "value": "Saastamoinen, Anna", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Vakoniemi, Ville", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-06-13T08:40:46Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-06-13T08:40:46Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/87696", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Teko\u00e4ly on kehittynyt nopeasti viimeisten vuosien aikana ja sit\u00e4 on alettu hy\u00f6dynt\u00e4\u00e4 useilla eri aloilla, mukaan lukien digitaalisessa markkinoinnissa. Koska teko\u00e4lyn hy\u00f6dynt\u00e4minen on digitaalisessa markkinoinnissa viel\u00e4 suhteellisen uusi ilmi\u00f6, ei kaikilla markkinoijilla ole kattavaa ymm\u00e4rryst\u00e4 teko\u00e4lyn k\u00e4ytt\u00f6kohteista ja sen mukanaan tuomista hy\u00f6dyist\u00e4. T\u00e4ss\u00e4 kandidaatintutkielmassa tutkittiin, miten teko\u00e4ly\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 digitaalisessa markkinoinnissa ja mit\u00e4 etuja teko\u00e4lyn hy\u00f6dynt\u00e4minen tuo digitaaliseen markkinointiin. Tutkielma toteutettiin kuvailevana kirjallisuuskatsauksena. Tutkimuksessa selvisi, ett\u00e4 teko\u00e4ly\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 kaikissa digitaalisen markkinoinnin menetelmiss\u00e4, esimerkiksi suositteluj\u00e4rjestelmien, chatbottien, avainsanaty\u00f6kalujen, automatisoidun sis\u00e4ll\u00f6ntuotannon sek\u00e4 markkinoinnin personoinnin muodossa. Tutkimuksessa havaittiin teko\u00e4lyn hy\u00f6dynt\u00e4misen madaltavan digitaalisen markkinoinnin kustannuksia, s\u00e4\u00e4st\u00e4v\u00e4n aikaa sek\u00e4 mahdollisesti my\u00f6s kasvattavan yritysten tulosta. Teko\u00e4lyn havaittiin antavan yrityksille mahdollisuuden valtavien tietom\u00e4\u00e4rien k\u00e4sittelyyn tavalla, joka ilman teko\u00e4ly\u00e4 ei olisi mahdollista. Teko\u00e4lyn n\u00e4htiin my\u00f6s lis\u00e4\u00e4v\u00e4n digitaalisen markkinoinnin luovuutta tarjoamalla mahdollisuuden esimerkiksi trendien ennustamiseen sek\u00e4 automaattiseen sis\u00e4ll\u00f6ntuotantoon. T\u00e4m\u00e4n lis\u00e4ksi teko\u00e4lyn havaittiin v\u00e4hent\u00e4v\u00e4n ihmisest\u00e4 johtuvia virheit\u00e4 sek\u00e4 tarjoamaan ymp\u00e4rivuorokautista tukea digitaalisessa markkinoinnissa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Artificial intelligence has developed rapidly in recent years, and it has started to be used in many different fields, including digital marketing. Since the utilization of artificial intelligence is still a relatively new phenomenon in digital marketing, not all marketers have a comprehensive understanding of its use in digital marketing. This bachelor\u2019s thesis investigated how artificial intelligence can be utilized in digital marketing and what advantages the utilization of artificial intelligence brings to digital marketing. The thesis was carried out as a descriptive literature review. The research revealed that artificial intelligence can be utilized in all digital marketing methods, for example, in the form of recommendation systems, chatbots, keyword tools, automatic content production and marketing personalization. The research found that the utilization of artificial intelligence lowers the costs of digital marketing, saves time, and possibly also increases companies profit. Artificial intelligence was found to enable the companies to process huge amounts of data in a way that would not be possible without artificial intelligence. Artificial intelligence was also seen to increase the creativity of digital marketing by offering, for example, the possibility of predicting trends and automatic content production. In addition, artificial intelligence was found to reduce human errors and provide round-the-clock support in digital marketing.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-06-13T08:40:46Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-06-13T08:40:46Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "32", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Teko\u00e4lyn hy\u00f6dynt\u00e4minen digitaalisessa markkinoinnissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202306133764", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "syv\u00e4oppiminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "teko\u00e4ly", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitaalinen markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "koneoppiminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mainonta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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