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[{"key": "dc.contributor.advisor", "value": "Kuismin, Ari", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Huhtala, Henri", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-06-13T08:35:31Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-06-13T08:35:31Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/87690", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n maisterintutkielman tavoitteena on luoda katsaus ty\u00f6nantajamielikuvan kehitt\u00e4miseen vaikuttavan narratiivisen viestinn\u00e4n keinoin. Kyseess\u00e4 on ty\u00f6n\u00e4ytetyyppinen maisterintutkielma. Ty\u00f6n\u00e4ytteen tavoitteena on uudistaa\nEasoft Group Oy:n ty\u00f6nantajasivu digitaalisen tarinankerronnan keinoin. Ty\u00f6n\u00e4ytteen\u00e4 suunniteltiin ja toteutettiin\nty\u00f6nantajamielikuvaa kehitt\u00e4v\u00e4 verkkosivu Easoft Group Oy:lle. Viitekehyksen\u00e4 toimii ty\u00f6nantajamielikuvan kehitt\u00e4misen tutkimus sek\u00e4 narratiivisen vaikuttavan viestinn\u00e4n teoria digitaalisessa viestint\u00e4ymp\u00e4rist\u00f6ss\u00e4.\nTy\u00f6n teoriaosuudessa esitell\u00e4\u00e4n ty\u00f6nantajamielikuvasta ja sen kehitt\u00e4misest\u00e4 tehty\u00e4 tutkimusta erityisesti\nviestinn\u00e4n ja vuorovaikutuksen n\u00e4k\u00f6kulmasta. Lis\u00e4ksi perehdyt\u00e4\u00e4n narratiivisen vaikuttavan viestinn\u00e4n teoriaan.\nTeorialukujen pohjalta luotiin suunnitelma ty\u00f6nantajamielikuvasivun toteuttamiseksi. Ty\u00f6ss\u00e4 esitell\u00e4\u00e4n ty\u00f6nantajasivun suunnitelma ja toteutus. Ty\u00f6nantajasivu on Easoft Group Oy:n verkkosivuilla sijaitseva alasivu, johon on ker\u00e4tty haastatteluiden avulla ty\u00f6ntekij\u00f6iden kommentteja ja kertomuksia ty\u00f6nantajastaan teksti- ja videomuodossa.\nTeorialuvuissa onnistutaan luomaan katsaus ty\u00f6nantajamielikuvan kehitt\u00e4miseen ja narratiivisen vaikuttamisen keinoihin. Ty\u00f6n\u00e4ytteen\u00e4 toteutetulla ty\u00f6nantajasivulla havainnollistetaan ja sovelletaan ty\u00f6nantajamielikuvan rakentamista tarinankerronnan keinoin ja se perustellaan teorialuvuissa esitetyill\u00e4 tiedoilla. Ty\u00f6n\u00e4ytteen toimeksiantajan edustajat antoivat valmiista ty\u00f6nantajasivusta positiivista palautetta ja totesivat sen vastaavan ty\u00f6n alussa asetettuja tavoitteita ja suunnitelmaa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-06-13T08:35:31Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-06-13T08:35:31Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "64", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "tarinankerronta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ty\u00f6nantajamielikuva", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "digitaalinen tarinankerronta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Ty\u00f6nantajamielikuvan kehitt\u00e4minen tarinallisen viestinn\u00e4n keinoin : Easoft Group Oy:n ty\u00f6nantajasivun uudistaminen", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202306133758", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "2000", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "business", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3135", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mielikuvat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ty\u00f6nantajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkosivustot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "narratiivisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "rekrytointi", "language": null, "element": "subject", "qualifier": "yso", 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