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[{"key": "dc.contributor.advisor", "value": "Laitinen, Kaisa", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Niininen, Lassi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-06-13T05:44:10Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-06-13T05:44:10Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/87667", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkielman tavoitteena oli kuvata Instagramissa toimivien meemitilien yll\u00e4pit\u00e4jien k\u00e4sityksi\u00e4 yhteiskunnal-\nlisten meemien vaikuttavuutta edist\u00e4vist\u00e4 keinoista ja yhteiskunnallisesta vaikuttavuudesta. Tutkielman aineisto\nkoostui nelj\u00e4n Instagramissa toimivan meemitilin yll\u00e4pit\u00e4j\u00e4n haastatteluista, jotka toteutettiin puolistrukturoituina\nteemahaastatteluina. Tutkielmassa k\u00e4ytetty haastattelurunko perustui vaikuttamisen viitekehykseen, joka muodostettiin t\u00e4t\u00e4 tutkielmaa varten muun muassa aikaisempaan meemien ja meemien vaikuttavuuden tutkimukseen sek\u00e4\nyleiseen vaikuttamisen tutkimukseen nojaten. Tutkielman aineiston analyysimenetelm\u00e4n\u00e4 k\u00e4ytettiin t\u00e4h\u00e4n viitekehykseen perustuvaa teoriaohjaavaa sis\u00e4ll\u00f6nanalyysia.\nTulosten perusteella haastatellut meemitilien yll\u00e4pit\u00e4j\u00e4t miettiv\u00e4t tekemiens\u00e4 meemien vaikuttavuutta sek\u00e4 pyrkiv\u00e4t\ntietoisesti meemeill\u00e4\u00e4n vaikuttamaan ihmisten mielipiteisiin, ajatuksiin ja k\u00e4ytt\u00e4ytymiseen. Yll\u00e4pit\u00e4j\u00e4t my\u00f6s pohtivat vaikuttamisen keinoja ja k\u00e4sitt\u00e4v\u00e4t joidenkin vaikuttamisen keinojen olevan toisia tehokkaampia. Toisaalta tulosten perusteella haastatellut meemitilien yll\u00e4pit\u00e4j\u00e4t eiv\u00e4t v\u00e4ltt\u00e4m\u00e4tt\u00e4 tunnista tai osaa nimet\u00e4 k\u00e4ytt\u00e4mi\u00e4\u00e4n vaikuttamisen keinoja, vaikka niit\u00e4 meemeiss\u00e4\u00e4n voivat hy\u00f6dynt\u00e4\u00e4.\n\nYll\u00e4pit\u00e4j\u00e4t my\u00f6s k\u00e4sitt\u00e4v\u00e4t meemit t\u00e4rkein\u00e4 yhteiskunnalliseen keskusteluun osallistumisen v\u00e4linein\u00e4, joiden avulla\nyhteiskunnalliseen keskusteluun voidaan tuoda erilaisia n\u00e4k\u00f6kulmia. T\u00e4m\u00e4n lis\u00e4ksi meemien julkaiseminen n\u00e4htiin\nt\u00e4rke\u00e4n\u00e4 tapana jakaa ja saada tietoa yhteiskunnallisista aiheista.\n\nAnalyysissa nousi esiin my\u00f6s Instagramin ominaisuuksien merkitys liittyen meemitileill\u00e4 tapahtuvaan yhteiskunnalliseen keskusteluun ja vaikuttamiseen. Tuloksista k\u00e4y my\u00f6s ilmi mill\u00e4 tavoin meemitilien yll\u00e4pit\u00e4j\u00e4t hy\u00f6dynt\u00e4v\u00e4t Instagramin erityisominaisuuksia julkaistessaan ja jakaessaan yhteiskunnallisia meemej\u00e4.\n\nT\u00e4m\u00e4 tutkielma kuvaa nelj\u00e4n erilaisen meemitilin yll\u00e4pit\u00e4j\u00e4n k\u00e4sityksi\u00e4 meemien vaikuttavuutta edesauttavista keinoista ja yhteiskunnallisesta vaikuttavuudesta. Vaikka t\u00e4t\u00e4 tutkielmaa varten haastateltiin vain nelj\u00e4\u00e4 Instagramissa\ntoimivan meemitilin yll\u00e4pit\u00e4j\u00e4\u00e4, antaa t\u00e4m\u00e4 tutkielma osviittaa siit\u00e4, millaisia k\u00e4sityksi\u00e4 yll\u00e4pit\u00e4jill\u00e4 on meemien\nvaikuttavuuteen liittyvist\u00e4 tekij\u00f6ist\u00e4 ja millaisia p\u00e4\u00e4t\u00f6ksi\u00e4 he tekev\u00e4t julkaistessaan ja jakaessaan yhteiskunnallisia\nmeemej\u00e4. Saadut tulokset my\u00f6s vahvistavat k\u00e4sityst\u00e4 meemeist\u00e4 relevantteina vaikuttamisen ja yhteiskunnallisen\nosallistumisen v\u00e4linein\u00e4. Lis\u00e4ksi opinn\u00e4ytety\u00f6 tuo uuden n\u00e4k\u00f6kulman Instagramin ominaisuuksien hy\u00f6dynt\u00e4miseen\nmeemien julkaisussa ja jakamisessa kyseisell\u00e4 sosiaalisen median alustalla.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-06-13T05:44:10Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-06-13T05:44:10Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "62", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "meemitili", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yhteiskunnallinen vaikuttaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u201dMeemit on ihmisilt\u00e4 ihmisille\u201d : Instagramissa toimivien meemitilien yll\u00e4pit\u00e4jien k\u00e4sityksi\u00e4 yhteiskunnallisista meemeist\u00e4 vaikuttamaan pyrkiv\u00e4n\u00e4 viestint\u00e4n\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202306133735", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3135", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "meemit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaikuttaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaikuttavuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Internet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Instagram", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteiskunta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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