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[{"key": "dc.contributor.advisor", "value": "Vuorinen, Jukka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Huovila, Elias", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-06-13T05:11:51Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-06-13T05:11:51Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/87661", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Laadukas asiakkuudenhallinta on olennainen tekij\u00e4 yrityksen menestykseen. Se tukee useita liiketoiminnan osa-alueita, mahdollistaa kilpailuedun saavuttamisen suhteessa muihin yrityksiin ja auttaa v\u00e4hent\u00e4m\u00e4\u00e4n kustannuksia. Asiakkuudenhallintaj\u00e4rjestelm\u00e4 (CRM) on tietoj\u00e4rjestelm\u00e4, joka keskitt\u00e4\u00e4 asiakkuudenhallinnan hy\u00f6dyt yhteen paikkaan, josta eri osastot voivat hakea tietoa omiin tarpeisiinsa. T\u00e4ss\u00e4 kandidaatintutkielmassa tarkastellaan asiakkuudenhallintaa, asiakkuudenhallintaj\u00e4rjestelm\u00e4\u00e4, sek\u00e4 sen k\u00e4ytt\u00f6\u00f6nottoprosessia ja soveltamista vakuutusyhti\u00f6n n\u00e4k\u00f6kulmasta. Tutkielma on toteutettu kirjallisuuskatsauksena. Tutkielmassa k\u00e4yd\u00e4\u00e4n l\u00e4pi kirjallisuudessa esitettyj\u00e4 m\u00e4\u00e4ritelmi\u00e4 ja k\u00e4sitteit\u00e4, sek\u00e4 havainnoidaan ja muodostetaan johtop\u00e4\u00e4t\u00f6ksi\u00e4 vakuutusyhti\u00f6n erityispiirteist\u00e4 k\u00e4ytt\u00f6\u00f6nottoprosessiin, verrattuna yleiseen asiakkuudenhallintaj\u00e4rjestelm\u00e4n k\u00e4ytt\u00f6\u00f6nottoon. Aihetta on syyt\u00e4 tutkia, sill\u00e4 asiakkuudenhallintaj\u00e4rjestelm\u00e4 on merkitt\u00e4v\u00e4 ty\u00f6kalu vakuutusyhti\u00f6iden liiketoiminnan jatkuvuuden ja toimivuuden kannalta. Sen onnistunut k\u00e4ytt\u00f6\u00f6notto voi vaikuttaa merkitt\u00e4v\u00e4sti yhti\u00f6iden kilpailukykyyn ja asiakastyytyv\u00e4isyyteen. Aihetta on my\u00f6s syyt\u00e4 tutkia sill\u00e4 aiheesta ei l\u00f6ydy juurikaan tieteellist\u00e4 tutkimusta. T\u00e4m\u00e4 tutkimus auttaa ymm\u00e4rt\u00e4m\u00e4\u00e4n, kuinka vakuutusyhti\u00f6iden asiakkuudenhallintaj\u00e4rjestelm\u00e4\u00e4 voidaan kehitt\u00e4\u00e4 paremmin vastaamaan yrityksen ja asiakkaiden tarpeita, sek\u00e4 lis\u00e4\u00e4m\u00e4\u00e4n yhti\u00f6in kilpailukyky\u00e4 markkinoilla.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "High quality customer relationship management is crucial factor to the performance of a company. It supports many areas of the business, enables a competitive advantage to be achieved over other companies and helps to reduce costs. A customer relationship management system (CRM) is an information system that centralises the benefits of customer relationship management in one place, where different departments can access information to address their specific needs. This thesis examines customer relationship management, customer relationship management system, and its implementation process from the perspective of an insurance company. The thesis is a literature review. It reviews the definitions and terms presented in the literature, and observes and concludes on the specific characteristics of the implementation process of an insurance company, compared to the implementation of a general customer relationship management system. This topic is worth researching, as the customer relation management system is an important tool for the continuity and functionality of insurance companies' business operations. Its successful implementation can have a significant impact on companies' competitiveness and customer satisfaction. It is also worth exploring as there is relatively little scientific research on the subject. This study will help to understand how the customer relationship management system of insurance companies can be developed to better meet customer needs and increase their competitiveness in the market.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-06-13T05:11:51Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-06-13T05:11:51Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "33", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakkuudenhallintaj\u00e4rjestelm\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Vakuutusalan asiakkuudenhallinta ja asiakkuudenhallintaj\u00e4rjestelm\u00e4n k\u00e4ytt\u00f6\u00f6notto", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202306133729", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakkuudenhallinta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00f6\u00f6notto", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vakuutusyhti\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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