| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Laitinen, Kaisa", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Nokelainen, Sanni", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-06-12T06:34:48Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-06-12T06:34:48Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/87629", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n maisterintutkielman tavoitteena oli kuvata yhteis\u00f6\u00e4, joka rakentui \u00c4l\u00e4 riko urheilua -kampanjaan liittyv\u00e4ss\u00e4 Instagram-viestinn\u00e4ss\u00e4, ja tunnistaa viestinn\u00e4st\u00e4 organisaatiomaiselle toimijalle tyypillisi\u00e4 ominaisuuksia. Tutkielman aineisto koostui 70 Instagram-postauksesta, joita \u00c4l\u00e4 riko urheilua -kampanjaan mukaan l\u00e4hteneet toimijat olivat julkaisseet. Aineistonkeruumenetelm\u00e4n\u00e4 toimi verkkoetnografia ja analyysimenetelm\u00e4n\u00e4 laadullinen multimodaalinen sis\u00e4ll\u00f6nanalyysi. \n\nAnalyysin kautta rakentui kuva yhteis\u00f6st\u00e4, joka kokoaa yhteen monipuolisesti urheilumaailman eri toimijoita. Yh teis\u00f6n pohjana havaitaan olevan \u00c4l\u00e4 riko urheilua -kampanja, sen arvot sek\u00e4 tavoite urheilumaailman parantamisesta, joihin j\u00e4seneksi liittyneet tahot kuvaavat sitoutuvansa. Aineistossa korostuu jaetun identiteetin mahdollistama yhteis\u00f6llisyys sek\u00e4 yhteis\u00f6n vastuu yhteiskunnallisessa vaikuttamisessa. Tutkimuksen tulokset osoittavat yhteis\u00f6n olevan organisaatiomainen toimija, jonka organisaatiomaisuus rakentuu vahvasti yksitt\u00e4isten j\u00e4senten kautta. Yksitt\u00e4iset j\u00e4senet osoittavat postauksissa sitoutuneisuutta yhteis\u00f6\u00f6n ja tuovat esiin toimivansa yhteis\u00f6n nimiss\u00e4. T\u00e4m\u00e4 rakentaa yhteis\u00f6n kollektiivista toimijuutta. Instagram-postausten kautta yhteis\u00f6lle ja sen toiminnalle luodaan merkityksi\u00e4, jotka ovat keino lis\u00e4t\u00e4 yhteist\u00e4 ymm\u00e4rryst\u00e4 niin yhteis\u00f6n j\u00e4senten keskuudessa kuin tehd\u00e4 yhteis\u00f6st\u00e4 tunnistettava kokonaisuus my\u00f6s ulkopuolisten silmiss\u00e4. \n\nT\u00e4m\u00e4n tutkielman kohteena ollut \u00c4l\u00e4 riko urheilua -yhteis\u00f6 toimii esimerkkin\u00e4 moninaisesta ty\u00f6el\u00e4m\u00e4st\u00e4. Organisaatiomaista toimintaa voidaan havainnoida t\u00e4n\u00e4 p\u00e4iv\u00e4n\u00e4 muun muassa teknologiav\u00e4litteisill\u00e4 verkostoitumisalustoilla, joilla toimijat kokoontuvat. Uusien organisaatiomaisten toimijoiden kohdalla voidaan yksil\u00f6ill\u00e4 todeta olevan merkitt\u00e4v\u00e4 rooli organisaatioiden rakentumisessa. T\u00e4m\u00e4 mahdollistaa muun muassa j\u00e4senten vahvemman sitoutumisen organisaatioon. Kiinnitt\u00e4m\u00e4ll\u00e4 jatkossakin huomiota organisaatiomaisiin toimijoihin ja uusiin ty\u00f6n teon tapoihin vahvistetaan eri toimijoiden asemaa osana yhteiskuntaa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-06-12T06:34:48Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-06-12T06:34:48Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "65", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "organisaatiomaisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Yhdess\u00e4 kohti entist\u00e4 parempaa urheilumaailmaa : \u00c4l\u00e4 riko urheilua -kampanjan Instagram-viestinn\u00e4ss\u00e4 rakentuva yhteis\u00f6 organisaatiomaisena toimijana", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202306123697", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3135", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Instagram", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ty\u00f6el\u00e4m\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteis\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "organisaatiot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vuorovaikutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "toimijuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteis\u00f6llisyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "urheilu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
|
