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[{"key": "dc.contributor.advisor", "value": "Mero, Joel", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Majava, Joonas", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-06-12T06:31:21Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-06-12T06:31:21Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/87627", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Pro gradu -tutkielma k\u00e4sitteli itsepalveluteknologian laadun vaikutusta kuluttajak\u00e4ytt\u00e4ytymisen osa-alueisiin, joista tarkasteltavaksi valikoituivat asiakkaan \nsitoutuneisuus br\u00e4ndiin sek\u00e4 br\u00e4ndin uudelleenk\u00e4ytt\u00f6aie. Tutkittavaksi itsepalveluteknologiaksi valikoitui Keskon K-ruoka sovellus. Itsepalveluteknologian \nkokonaislaatua mitattiin SSTQUAL-mittaristoa hy\u00f6dynt\u00e4en. Tutkimus toteutettiin m\u00e4\u00e4r\u00e4llisen\u00e4 kyselytutkimuksena. Aineisto ker\u00e4ttiin kev\u00e4\u00e4ll\u00e4 2022 sek\u00e4 syksyll\u00e4 2022 Jyv\u00e4skyl\u00e4n kauppakorkeakoulun s\u00e4hk\u00f6postilistalle sek\u00e4 tutkimuksen \nlaatijan somekanaviin l\u00e4hetetyn kyselylomakelinkin avulla. Kyselyyn vastasi \n119 henkil\u00f6\u00e4. Data analysoitiin eksploratiivisella faktorianalyysilla, jonka j\u00e4lkeen muodostettiin rakenneyht\u00e4l\u00f6malli. Tulosten perusteella itsepalveluteknologian laadulla on positiivinen yhteys sek\u00e4 asiakkaan sitoutuneisuuteen br\u00e4ndi\u00e4 \nkohtaan ett\u00e4 br\u00e4ndin uudelleenk\u00e4ytt\u00f6aikeeseen. Tuloksista k\u00e4y my\u00f6s ilmi, ett\u00e4 \nitsepalveluteknologian kokonaislaadun taustatekij\u00f6ist\u00e4 merkitt\u00e4vin on k\u00e4yt\u00e4nn\u00f6llisyys. Lis\u00e4ksi nautinnollisuuden yhteys havaittuun kokonaislaatuun oli tulosten perusteella vahva. Tutkimus tuki aiempaa tutkimusta aiheesta, testaten ja \nvahvistaen SSTQUAL-mittariston k\u00e4yt\u00e4nn\u00f6llisyytt\u00e4 itsepalveluteknologioita \nkokonaisvaltaisesti mittaavana mallina. Lis\u00e4ksi tutkimus vahvistaa ajatusta itsepalveluteknologiasta fyysist\u00e4 palvelua tukevana eik\u00e4 vain puhtaasti s\u00e4hk\u00f6isen\u00e4 \nja itsen\u00e4isen\u00e4 palveluna. Palvelun kokonaislaatu kasvaa, jos sit\u00e4 tukeva itsepalveluteknologia on toteutettu hyvin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-06-12T06:31:21Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-06-12T06:31:21Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "44", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakkaan sitoutuneisuus br\u00e4ndiin", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "br\u00e4ndin uudelleenk\u00e4ytt\u00f6aie", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "itsepalveluteknologia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "SSTQUAL-mittaristo", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Itsepalveluteknologian laadun vaikutus asiakkaan sitoutuneisuuteen ja br\u00e4ndin uudelleenk\u00e4ytt\u00f6aikeeseen", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202306123695", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "itsepalvelu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "laatu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4ndit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "palvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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