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[{"key": "dc.contributor.advisor", "value": "Nissi, Riikka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Wehrt, Camilla von", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-06-09T08:18:43Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-06-09T08:18:43Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/87602", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Nykyty\u00f6el\u00e4m\u00e4n toimintatavat sek\u00e4 ty\u00f6ymp\u00e4rist\u00f6t ovat jo jonkin aikaa olleet muutoksessa, ja muutosten my\u00f6t\u00e4 uusia, vuorovaikutteisempia ty\u00f6skentelytapoja tarvitaan enemm\u00e4n kuin aiemmin. Muun muassa n\u00e4iden muutoskulkujen my\u00f6t\u00e4 nykyp\u00e4iv\u00e4n ty\u00f6el\u00e4m\u00e4\u00e4n on auennut mahdollisuus taiteilijoille ty\u00f6el\u00e4m\u00e4n asiantuntijoina, taiteilija-kehitt\u00e4jin\u00e4. T\u00e4ss\u00e4 maisterintutkielmassa tarkastellaan t\u00e4m\u00e4n uuden asiantuntijaprofession, taiteilija-kehitt\u00e4jien myynnillisten esittelypuheiden suostuttelevuuden rakentumista. Tutkimus pohjautuu seuraaviin tutkimuskysymyksiin: \n\n1)\tMillaisin keinoin taiteilija-kehitt\u00e4j\u00e4t rakentavat suostuttelevuutta myynnillisiss\u00e4 esittelypuheissa?\n2)\tMit\u00e4 retorisia keinoja taiteilija-kehitt\u00e4j\u00e4t k\u00e4ytt\u00e4v\u00e4t myynnillisiss\u00e4 esittelypuheissaan?\n\nTutkielman aineisto koostuu nelj\u00e4st\u00e4 myynnillisest\u00e4 esittelypuheesta. Tavoitteena on selvitt\u00e4\u00e4, millaisia retorisia keinoja taiteilija-kehitt\u00e4j\u00e4t k\u00e4ytt\u00e4v\u00e4t puheissaan, ja miten suostuttelevuus rakentuu n\u00e4iden retoristen keinojen pohjalta. Tutkimuksen taustalla vaikuttaa retoriikantutkimus, erityisesti uusi retoriikka, ja tutkimusmenetelm\u00e4n\u00e4ni hy\u00f6dynn\u00e4n retorista diskurssianalyysia. Lis\u00e4ksi aineistoa tarkastellaan multimodaalisesta n\u00e4k\u00f6kulmasta niilt\u00e4 osin, kun se on perusteltua. \n\nTutkimuksessa selvisi, ett\u00e4 keskeisimm\u00e4t retoriset keinot taiteilija-kehitt\u00e4jien myynnillisiss\u00e4 esittelypuheissa olivat puhujakategoriat, todistajapuheenvuorot, yhteis\u00f6llisen arvopohjan rakentaminen sek\u00e4 kerronnallisella rakenteella ja visuaalisilla elementeill\u00e4 vakuuttaminen. Yhteenvetona voidaan siis todeta, ett\u00e4 taiteilija-kehitt\u00e4j\u00e4t k\u00e4ytt\u00e4v\u00e4t puheissaan sek\u00e4 kielellisi\u00e4 ett\u00e4 multimodaalisia retorisia keinoja, ja pyrkiv\u00e4t niiden avulla esittelem\u00e4\u00e4n ja myym\u00e4\u00e4n palvelujaan selv\u00e4sti ty\u00f6el\u00e4m\u00e4n n\u00e4k\u00f6kulma edell\u00e4 vetoamalla asiantuntijuuteensa sek\u00e4 konkretisoimalla palvelunsa hy\u00f6dyllisyytt\u00e4 todistajien ja esimerkkien avulla.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-06-09T08:18:43Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-06-09T08:18:43Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "56", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "retorinen diskurssianalyysi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "taiteilija-kehitt\u00e4j\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "myyntivuorovaikutus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "retoriset keinot", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "palvelumyynti", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Suostuttelevuuden rakentuminen taiteilija-kehitt\u00e4jien myynnillisiss\u00e4 esittelypuheissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202306093671", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Suomen kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Finnish", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", 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"element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kielellinen vuorovaikutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "myyntity\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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