Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry

Investigating customer experiences of a public limited company brand in a B2B context a case study of the EV charging industry

Bibliographic Details
Main Author: Jauhiainen, Sannimaija
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Yrittäjyys, Entrepreneurship, 20422
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
B2B
corporate identity
brand strategy
corporate brand
co-creation
collaboration
customer experience
high technology
yhteissuunnittelu
yritysmyynti
brändit
yritysstrategiat
brändäys
yritysmarkkinointi
asiakkaat
liiketoimintaympäristö
yrityskuva
participatory planning
business-to-business commerce
brands
corporate strategies
branding
business-to-business marketing
customers
business environment
corporate image
Online Access: https://jyx.jyu.fi/handle/123456789/87514
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author Jauhiainen, Sannimaija
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Yrittäjyys Entrepreneurship 20422
author_facet Jauhiainen, Sannimaija Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Yrittäjyys Entrepreneurship 20422 Jauhiainen, Sannimaija
author_sort Jauhiainen, Sannimaija
building Jyväskylän yliopisto JYX-julkaisuarkisto
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department_txtF Taloustieteet
faculty_txtF Kauppakorkeakoulu
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spellingShingle Jauhiainen, Sannimaija Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry B2B corporate identity brand strategy corporate brand co-creation collaboration customer experience high technology yhteissuunnittelu yritysmyynti brändit yritysstrategiat brändäys yritysmarkkinointi asiakkaat liiketoimintaympäristö yrityskuva participatory planning business-to-business commerce brands corporate strategies branding business-to-business marketing customers business environment corporate image
subject_txtF Yrittäjyys
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title Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry
title_full Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry
title_fullStr Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry
title_full_unstemmed Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry
title_short Investigating customer experiences of a public limited company brand in a B2B context
title_sort investigating customer experiences of a public limited company brand in a b2b context a case study of the ev charging industry
title_sub a case study of the EV charging industry
title_txtP Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry
topic B2B corporate identity brand strategy corporate brand co-creation collaboration customer experience high technology yhteissuunnittelu yritysmyynti brändit yritysstrategiat brändäys yritysmarkkinointi asiakkaat liiketoimintaympäristö yrityskuva participatory planning business-to-business commerce brands corporate strategies branding business-to-business marketing customers business environment corporate image
topic_facet B2B asiakkaat brand strategy branding brands brändit brändäys business environment business-to-business commerce business-to-business marketing co-creation collaboration corporate brand corporate identity corporate image corporate strategies customer experience customers high technology liiketoimintaympäristö participatory planning yhteissuunnittelu yrityskuva yritysmarkkinointi yritysmyynti yritysstrategiat
url https://jyx.jyu.fi/handle/123456789/87514 http://www.urn.fi/URN:NBN:fi:jyu-202306073584
work_keys_str_mv AT jauhiainensannimaija investigatingcustomerexperiencesofapubliclimitedcompanybrandinab2bcontextac

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