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[{"key": "dc.contributor.advisor", "value": "Kansikas, Juha", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Jauhiainen, Sannimaija", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-06-07T10:11:20Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-06-07T10:11:20Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/87514", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Vahva yritysidentiteetti tarjoaa elementit, joiden avulla voidaan luoda ainutlaatuinen yritysbr\u00e4ndi sek\u00e4 erottua jatkuvasti muuttuvassa kilpaillussa liiketoimintaymp\u00e4rist\u00f6ss\u00e4. Yritysidentiteetti on my\u00f6s ratkaisevassa roolissa br\u00e4ndistrategian muotoilussa ja siihen vaikuttamisessa. Br\u00e4ndistrategia B2B-kontekstissa edellytt\u00e4\u00e4 toimialan dynamiikan syv\u00e4llist\u00e4 ymm\u00e4rt\u00e4mist\u00e4 ja aktiivista yhteisty\u00f6t\u00e4 koko verkoston kanssa, jotta voidaan tuottaa arvoa kaikille verkoston toimijoille sek\u00e4 edist\u00e4\u00e4 liiketoiminnan menestyst\u00e4.\nSeuraavassa tutkimuksessa sukelletaan julkisen osakeyhti\u00f6n br\u00e4ndistrategiaan ja tarkastellaan tekij\u00f6it\u00e4, jotka voivat vahvistaa osakeyhti\u00f6n yritysbr\u00e4ndi\u00e4, markkina-asemaa ja asiakas- sek\u00e4 sidosryhm\u00e4suhteita B2B-kontekstissa. Kyseess\u00e4 on julkinen osakeyhti\u00f6, joka toimii kansainv\u00e4lisell\u00e4 s\u00e4hk\u00f6autojen latausalalla. Tutkimuksessa keskityt\u00e4\u00e4n osakeyhti\u00f6n yritysbr\u00e4ndin asemaan Italian markkinalla ja siihen, miten B2B asiakas ja kumppaniyritysten johtajien sek\u00e4 omistajien kokemukset sopivat kyseess\u00e4 olevan julkisen osakeyhti\u00f6n br\u00e4ndistrategiaan. Tietoja ker\u00e4ttiin sek\u00e4 olemassa olevan akateemisen kirjallisuuden tarkastelulla ett\u00e4 laadullisella tapaustutkimuksella, jossa tehtiin puolistrukturoidut haastattelut viiden Italian markkinalla sek\u00e4 kansainv\u00e4lisesti toimivien t\u00e4rkeiden asiakas ja kumppaniyrityksen kanssa.\nTutkimuksen tulokset korostavat yritysbr\u00e4ndin asemaa Italian markkinalla ja sit\u00e4, ett\u00e4 aktiivinen yhteisty\u00f6 verkosto toimijoiden kanssa sek\u00e4 kehitysehdotuksien ja tulevien liiketoimintastrategioiden integrointi voivat vahvistaa markkina-asemaa Italiassa ja ohjata markkinoita kohti osakeyhti\u00f6n yritysvisiota.\nTutkimus tarjoaa kyseess\u00e4 olevalle julkiselle osakeyhti\u00f6lle avaimet menestykseen Italian dynaamisella ja kilpaillulla markkinalla kansainv\u00e4lisell\u00e4 s\u00e4hk\u00f6autojen latausalalla ja vahvistaa osakeyhti\u00f6n asiakas- ja sidosryhm\u00e4suhteita sek\u00e4 yritysbr\u00e4ndi\u00e4 kansainv\u00e4lisess\u00e4 B2B-kontekstissa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "A strong corporate identity provides the elements to create a unique corporate brand and differentiate in a constantly changing competitive business environment. Corporate identity also plays a crucial role in shaping and influencing brand strategy. Brand strategy in a business-to-business (B2B) context requires a deep understanding of industry dynamics and active collaboration with the entire network to deliver value to all actors in the network and drive business success.\nThe following study dives deep into public limited company\u2019s brand strategy and explores the elements that can strengthen corporate brand, market position and customer as well as stakeholder relationships in B2B context. The case company is a public limited company operating in the international electric vehicle charging industry. The research focuses on the position of the case company\u2019s corporate brand in the Italian market and how experiences of its B2B customer and partner companies\u2019 Managers and Owners fit into case company\u2019s brand strategy. Data were collected both through a review of existing academic literature and through a qualitative case study in which semi-structured interviews were conducted with five important international customer and partner companies operating in the Italian market.\nThe results of the study highlight the position of the corporate brand in the Italian market and the fact that active collaboration with network actors and the integration of new developments and future business strategies can strengthen the market position in Italy and drive the market towards case company\u2019s corporate vision.\nThe study provides the case company with the keys to success in the dynamic and competitive international electric vehicle charging environment in Italy, strengthening the company's customer and stakeholder relationships and corporate brand in an international B2B context.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-06-07T10:11:20Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-06-07T10:11:20Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "94", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "B2B", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "corporate identity", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "brand strategy", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "corporate brand", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "co-creation", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "collaboration", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "customer experience", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "high technology", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202306073584", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yritt\u00e4jyys", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Entrepreneurship", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "business", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20422", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteissuunnittelu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysmyynti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4ndit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysstrategiat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4nd\u00e4ys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysmarkkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakkaat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "liiketoimintaymp\u00e4rist\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yrityskuva", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "participatory planning", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "business-to-business commerce", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "brands", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "corporate strategies", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "branding", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "business-to-business marketing", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "customers", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "business environment", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "corporate image", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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