Selling the value of data with a customer-centric approach case Vaisala
The significance of big data for businesses is increasing rapidly along with its quantity. The research around utilizing big data as an external, sellable resource is gaining more and more interest. This has enabled the emerge of a completely new business model: selling data products. However, the v...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/87513 |