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author Laakkonen, Aki
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
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spellingShingle Laakkonen, Aki Selling the value of data with a customer-centric approach : case Vaisala value-based selling customer perceived value data product value communication big data arvonluonti markkinointi value creation marketing
subject_txtF Markkinointi
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title Selling the value of data with a customer-centric approach : case Vaisala
title_full Selling the value of data with a customer-centric approach : case Vaisala
title_fullStr Selling the value of data with a customer-centric approach : case Vaisala Selling the value of data with a customer-centric approach : case Vaisala
title_full_unstemmed Selling the value of data with a customer-centric approach : case Vaisala Selling the value of data with a customer-centric approach : case Vaisala
title_short Selling the value of data with a customer-centric approach
title_sort selling the value of data with a customer centric approach case vaisala
title_sub case Vaisala
title_txtP Selling the value of data with a customer-centric approach : case Vaisala
topic value-based selling customer perceived value data product value communication big data arvonluonti markkinointi value creation marketing
topic_facet arvonluonti big data customer perceived value data product marketing markkinointi value communication value creation value-based selling
url https://jyx.jyu.fi/handle/123456789/87513 http://www.urn.fi/URN:NBN:fi:jyu-202306073583
work_keys_str_mv AT laakkonenaki sellingthevalueofdatawithacustomercentricapproachcasevaisala