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brands
sponsorship
sports
branding
marketing communication
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http://www.yso.fi/onto/yso/p23851
http://www.yso.fi/onto/yso/p1759
http://www.yso.fi/onto/yso/p965
http://www.yso.fi/onto/yso/p25981
http://www.yso.fi/onto/yso/p6988
|
| author |
Liimatainen, Laura
|
| author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
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Liimatainen, Laura
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Liimatainen, Laura
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Liimatainen, Laura
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Jyväskylän yliopisto
JYX-julkaisuarkisto
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Taloustieteet
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Liimatainen, Laura
Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
brand recall
brand recognition
sports sponsorship
involvement
social setting
brand familiarity
ad exposure
brändit
sponsorointi
markkinointi
urheilu
brands
sponsorship
marketing
sports
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Markkinointi
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| thumbnail |
https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_87426&index=0&size=large
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| title |
Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
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| title_full |
Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
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| title_fullStr |
Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
|
| title_full_unstemmed |
Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
|
| title_short |
Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
|
| title_sort |
antecedents of brand recall and brand recognition in the context of sports sponsorship
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| title_txtP |
Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship
|
| topic |
brand recall
brand recognition
sports sponsorship
involvement
social setting
brand familiarity
ad exposure
brändit
sponsorointi
markkinointi
urheilu
brands
sponsorship
marketing
sports
|
| topic_facet |
ad exposure
brand familiarity
brand recall
brand recognition
brands
brändit
involvement
marketing
markkinointi
social setting
sponsorointi
sponsorship
sports
sports sponsorship
urheilu
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https://jyx.jyu.fi/handle/123456789/87426
http://www.urn.fi/URN:NBN:fi:jyu-202306053487
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AT liimatainenlaura antecedentsofbrandrecallandbrandrecognitioninthecontextofsportssponsorship
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