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[{"key": "dc.contributor.advisor", "value": "Luoma-aho, Vilma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Vataja, Iisak", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-06-05T10:03:22Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-06-05T10:03:22Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/87417", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Yrityksilt\u00e4 odotetaan aktiivista sidosryhm\u00e4viestint\u00e4\u00e4 ajankohtaisista aiheista. Medioituneessa toimintaymp\u00e4rist\u00f6ss\u00e4 yritys ei pysty en\u00e4\u00e4 hallitsemaan keskustelua sosiaalisen median alustoilla, mutta voi strategisesti harkitulla sidos-ryhm\u00e4viestinn\u00e4ll\u00e4 pyrki\u00e4 vaikuttamaan viestinn\u00e4n onnistumiseen. Etenkin negatiiviset aiheet saavat mediassa suuresti huomiota ja selvisi, ett\u00e4 ne synnytt\u00e4v\u00e4t uusia sek\u00e4 odottamattomia keskustelun teema-areenoita.\n\nTutkimuksen tavoite on kuvata ja ymm\u00e4rt\u00e4\u00e4 yritysten sidosryhm\u00e4viestint\u00e4\u00e4 sek\u00e4 sidosryhm\u00e4viestinn\u00e4n onnistumista sosiaalisessa mediassa negatiivisten aiheiden ymp\u00e4rill\u00e4. Tutkimuksen teoreettinen viitekehys pohjaa sidosryhmien, ymp\u00e4rist\u00f6n teemojen hallinnan sek\u00e4 teema-areenoiden tutkimusperinteeseen. Lis\u00e4ksi ajankuvaa ja yritysten toimintaymp\u00e4rist\u00f6\u00e4 esitell\u00e4\u00e4n teoreettisesti negatiivisen vinouman ja mediatisaation kautta. Kyseess\u00e4 on laadullinen tapaustutkimus, jonka kohde on koripalloilija Kobe Bryantin kuolemantapaus. Tutkimusaineisto on ker\u00e4tty viestipalvelu Twitterist\u00e4 ja sit\u00e4 k\u00e4sitell\u00e4\u00e4n sis\u00e4ll\u00f6nanalyysin menetelm\u00e4ll\u00e4.\n\nTutkimustuloksista voidaan todeta, ett\u00e4 onnistuakseen sidosryhm\u00e4viestinn\u00e4ss\u00e4 negatiivisista aiheista, tulee yrityksen olla aito ja vilpit\u00f6n. Kun yritys viestii ai-heesta selke\u00e4sti ja neutraalisti, eiv\u00e4t yleis\u00f6t odota tietol\u00e4hteen mainitsemista. Jos l\u00e4hde kuitenkin halutaan harkitusti mainita, tulee sen olla tarkistettu. Sidosryhm\u00e4viestint\u00e4 ei saa aiheuttaa haittaa asianosaisten l\u00e4heisille tai tulla tulkituksi siten. My\u00f6s kolmansien osapuolten mainitsemista aiheen yhteydess\u00e4 kannattaa v\u00e4ltt\u00e4\u00e4. Yritys ei saa n\u00e4ytt\u00e4yty\u00e4 hy\u00f6tyv\u00e4n sidosryhm\u00e4viestinn\u00e4st\u00e4 negatiivisen aiheen ymp\u00e4rill\u00e4. T\u00e4llaiseksi taloudellisen hy\u00f6dyn tavoitteluksi tulkitaan my\u00f6s mainonta sen kaikissa muodoissa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-06-05T10:03:22Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-06-05T10:03:22Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "85", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sidosryhm\u00e4viestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "teema-areena", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ymp\u00e4rist\u00f6n teemojen hallinta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "negatiivinen vinouma", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mediatisaatio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Yritysten sidosryhm\u00e4viestint\u00e4 negatiivisten aiheiden ymp\u00e4rill\u00e4 sosiaalisessa mediassa : case: Kobe Bryant", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202306053478", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestinn\u00e4n johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "2043", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Twitter", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sidosryhm\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vuorovaikutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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