| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Saastamoinen, Anna", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Palom\u00e4ki, Janne", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-06-02T06:00:43Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-06-02T06:00:43Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/87394", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Asiakkuudenhallinnasta ja sen j\u00e4rjestelmist\u00e4 on tullut eritt\u00e4in merkitt\u00e4v\u00e4 osa yritysten liiketoimintaa. Asiakkuudenhallinta on koko organisaation laajuinen strategia kehitt\u00e4\u00e4 asiakasliiketoimintaa, tuotteita ja palveluita. Sen tarkoituksena on luoda, yll\u00e4pit\u00e4\u00e4 ja kehitt\u00e4\u00e4 asiakassuhteita organisaatioon kuuluvien henkil\u00f6iden toimesta. Asiakkuudenhallintaj\u00e4rjestelm\u00e4 taas on tietoj\u00e4rjestelm\u00e4, jolla yll\u00e4 mainittuja toimia toteutetaan k\u00e4yt\u00e4nn\u00f6ss\u00e4. Asiakaskeskeinen liiketoiminta on syrj\u00e4ytt\u00e4nyt br\u00e4ndikeskeisen l\u00e4hestymistavan markkinointiin laajalti eri toimialoilla. Asiakkaiden ymm\u00e4rt\u00e4mist\u00e4 ja heid\u00e4n toiveidensa t\u00e4ytt\u00e4mist\u00e4 pidet\u00e4\u00e4n suoraan verrannollisena liiketoiminnalliseen menestykseen. Tutkielmassa selvitet\u00e4\u00e4n asiakkuudenhallinnan ja sen j\u00e4rjestelmien k\u00e4ytt\u00f6\u00f6noton haasteita. Tutkielman tarkoituksena on esitt\u00e4\u00e4 yleisimm\u00e4t ja merkitt\u00e4vimm\u00e4t haasteet, joita k\u00e4ytt\u00f6\u00f6nottoprojektit kohtaavat ja t\u00e4m\u00e4n avulla est\u00e4\u00e4 niiden toteutumista tulevaisuudessa. Tutkielmassa tarkastellaan asiakkuudenhallinnan ja sen j\u00e4rjestelmien k\u00e4ytt\u00f6\u00f6noton menestystekij\u00f6it\u00e4, vaatimuksia ja ep\u00e4onnistumiseen johtaneita tekij\u00f6it\u00e4. N\u00e4iden perusteella on muodostettu yleisimm\u00e4t ja merkitt\u00e4vimm\u00e4t haasteet, joita k\u00e4ytt\u00f6\u00f6nottoprojektit kohtaavat. Merkitt\u00e4vimmiksi haasteiksi todetaan heikko johtajuus, loppuk\u00e4ytt\u00e4jien osallistumattomuus, organisaation muokkautumiskyvytt\u00f6myys, riitt\u00e4m\u00e4t\u00f6n teknologinen valmius, sek\u00e4 ulkoisten konsulttien k\u00e4ytt\u00e4m\u00e4tt\u00f6myys. Tutkielman perusteella voidaan todeta, ett\u00e4 asiakkuudenhallinnan ja sen j\u00e4rjestelm\u00e4n k\u00e4ytt\u00f6\u00f6nottoon liittyv\u00e4t haasteet ovat enemm\u00e4n inhimillisi\u00e4, kun j\u00e4rjestelm\u00e4llisi\u00e4. Tutkielma suoritettiin kuvailevana kirjallisuuskatsauksena.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-06-02T06:00:43Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-06-02T06:00:43Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "36", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Haasteet asiakkuudenhallinnan ja sen j\u00e4rjestelmien k\u00e4ytt\u00f6\u00f6notossa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202306023448", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00f6\u00f6notto", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "haasteet (ongelmat)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakkuudenhallinta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tietoj\u00e4rjestelm\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
|