Nike says, “Just do it”, so I do. perceived brand anthropomorphism and its effects on consumers’ well-being

Bibliographic Details
Main Author:	Helenius, Rosa
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2023
Subjects:	brand anthropomorphism perceived brand anthropomorphism self-brand congruence consumer-brand relationship brand partnership brändit hyvinvointi kuluttajat brändäys markkinointi kuluttajakäyttäytyminen antropomorfismi brands well-being consumers branding marketing consumer behaviour anthropomorphism
Online Access:	https://jyx.jyu.fi/handle/123456789/87391

Internet

https://jyx.jyu.fi/handle/123456789/87391