Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being

Nike says, “Just do it”, so I do. perceived brand anthropomorphism and its effects on consumers’ well-being

Bibliographic Details
Main Author: Helenius, Rosa
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
brand anthropomorphism
perceived brand anthropomorphism
self-brand congruence
consumer-brand relationship
brand partnership
brändit
hyvinvointi
kuluttajat
brändäys
markkinointi
kuluttajakäyttäytyminen
antropomorfismi
brands
well-being
consumers
branding
marketing
consumer behaviour
anthropomorphism
Online Access: https://jyx.jyu.fi/handle/123456789/87391
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author Helenius, Rosa
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Helenius, Rosa Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Helenius, Rosa
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spellingShingle Helenius, Rosa Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being brand anthropomorphism perceived brand anthropomorphism self-brand congruence consumer-brand relationship brand partnership brändit hyvinvointi kuluttajat brändäys markkinointi kuluttajakäyttäytyminen antropomorfismi brands well-being consumers branding marketing consumer behaviour anthropomorphism
subject_txtF Markkinointi
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_87391&index=0&size=large
title Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being
title_full Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being
title_fullStr Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being
title_full_unstemmed Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being
title_short Nike says, “Just do it”, so I do.
title_sort nike says just do it so i do perceived brand anthropomorphism and its effects on consumers well being
title_sub perceived brand anthropomorphism and its effects on consumers’ well-being
title_txtP Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being
topic brand anthropomorphism perceived brand anthropomorphism self-brand congruence consumer-brand relationship brand partnership brändit hyvinvointi kuluttajat brändäys markkinointi kuluttajakäyttäytyminen antropomorfismi brands well-being consumers branding marketing consumer behaviour anthropomorphism
topic_facet anthropomorphism antropomorfismi brand anthropomorphism brand partnership branding brands brändit brändäys consumer behaviour consumer-brand relationship consumers hyvinvointi kuluttajakäyttäytyminen kuluttajat marketing markkinointi perceived brand anthropomorphism self-brand congruence well-being
url https://jyx.jyu.fi/handle/123456789/87391 http://www.urn.fi/URN:NBN:fi:jyu-202306023445
work_keys_str_mv AT heleniusrosa nikesaysjustdoitsoidoperceivedbrandanthropomorphismanditseffectsonconsumerswellbein

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