APA (7th ed.) Citation

Helenius, R., Kauppakorkeakoulu, Economics, S. o. B. a., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2023). Nike says, “Just do it”, so I do: Perceived brand anthropomorphism and its effects on consumers’ well-being.

Chicago Style (17th ed.) Citation

Helenius, Rosa, Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. Nike Says, “Just Do It”, so I Do: Perceived Brand Anthropomorphism and Its Effects on Consumers’ Well-being. 2023.

MLA (9th ed.) Citation

Helenius, Rosa, et al. Nike Says, “Just Do It”, so I Do: Perceived Brand Anthropomorphism and Its Effects on Consumers’ Well-being. 2023.