APA (7th ed.) Citation

Helenius, R., Economics, J. U. S. o. B. a., kauppakorkeakoulu, J. y., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2023). Nike says, “Just do it”, so I do: Perceived brand anthropomorphism and its effects on consumers’ well-being.

Chicago Style (17th ed.) Citation

Helenius, Rosa, Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. Nike Says, “Just Do It”, so I Do: Perceived Brand Anthropomorphism and Its Effects on Consumers’ Well-being. 2023.

MLA (9th ed.) Citation

Helenius, Rosa, et al. Nike Says, “Just Do It”, so I Do: Perceived Brand Anthropomorphism and Its Effects on Consumers’ Well-being. 2023.