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[{"key": "dc.contributor.advisor", "value": "Meht\u00e4l\u00e4, Saana", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Lahdensuo, Ilari", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-06-02T05:50:46Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-06-02T05:50:46Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/87390", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Pelillist\u00e4misell\u00e4 viitataan pelielementtien hy\u00f6dynt\u00e4miseen k\u00e4ytt\u00e4jien motivoimiseksi pelien ulkopuolisissa asiayhteyksiss\u00e4. Pelillist\u00e4misell\u00e4 voidaan parantaa j\u00e4rjestelmi\u00e4 ja motivoida k\u00e4ytt\u00e4ji\u00e4. K\u00e4yt\u00e4nn\u00f6n toteutuksissa pelillist\u00e4misell\u00e4\nkuitenkin usein ep\u00e4onnistutaan motivoimaan k\u00e4ytt\u00e4ji\u00e4 haluttuun toimintaan.\nPelillist\u00e4mist\u00e4 toteutetaan usein yksinkertaisena prosessina, jossa j\u00e4rjestelmiin\nlis\u00e4t\u00e4\u00e4n pelillisi\u00e4 elementtej\u00e4. K\u00e4ytt\u00e4jien motivointi vaatii kuitenkin enemm\u00e4n\nkuin j\u00e4rjestelmien koristelua pelielementeill\u00e4. T\u00e4ss\u00e4 kandidaatintutkielmassa\ntarkasteltiin pelillist\u00e4mist\u00e4, sen menetelmi\u00e4 ja strategiaa sek\u00e4 n\u00e4ihin liittyvi\u00e4\nkeskeisi\u00e4 teorioita kirjallisuuskatsauksen keinoin. Tutkielman tavoitteena oli\nauttaa pelillist\u00e4misen suunnittelijoita toteuttamaan j\u00e4rjestelmi\u00e4 niin, ett\u00e4 pelillist\u00e4misell\u00e4 luodaan arvoa liiketoiminnalle ja edistet\u00e4\u00e4n asetettuja strategisia\ntavoitteita. Strategian tulisi tutkielman perusteella ohjata koko organisaation\ntoimintaa siten, ett\u00e4 toiminta hy\u00f6dytt\u00e4\u00e4 mahdollisimman tehokkaasti ainutlaatuisen markkina-aseman tavoittelua. Strategian tulisi ohjata pelillist\u00e4misen tavoitteita, jotka puolestaan ohjaavat pelillist\u00e4misen suunnittelua ja toteutusta.\nPelillisten menetelmien tarkastelu osoitti, ett\u00e4 menetelmi\u00e4 ja niiden vaikutuskeinoja ymm\u00e4rret\u00e4\u00e4n monilla eri tavoilla. Tutkielma osoitti, ett\u00e4 menetelmi\u00e4 on\ntarpeen tarkastella asiayhteyden ja kohdeyleis\u00f6n pohjalta, eiv\u00e4tk\u00e4 tutkimukset\npysty kertomaan, miten ja mihin menetelmi\u00e4 tulisi hy\u00f6dynt\u00e4\u00e4. Pelillist\u00e4misen\nsoveltaminen eri ymp\u00e4rist\u00f6ihin tunnistetaan keskeiseksi jatkotutkimuksen kohteeksi. Pelillist\u00e4mist\u00e4 voidaan hy\u00f6dynt\u00e4\u00e4 ainakin ty\u00f6n tehostamisessa, markkinoinnissa, kuntoilusovelluksissa, matkailun kehityksess\u00e4 ja yhteiskuntavastuun\nmukaisen toiminnan tukena. Tutkielmassa pelillist\u00e4misen menestystekij\u00e4ksi\ntunnistetaan se, miten hyvin suunnitteluvalinnoilla palvellaan kohdeyleis\u00f6\u00e4,\nliiketoimintaymp\u00e4rist\u00f6\u00e4 ja strategisia tavoitteita. Pelillist\u00e4misen strategista\nhy\u00f6dynt\u00e4mist\u00e4 tukemaan esiteltiin malli, joka sis\u00e4lt\u00e4\u00e4 tavoitteet, tunnistetun\nkohdeyleis\u00f6n, keinot tavoitteiden saavuttamiseksi sek\u00e4 kokonaisuuden tarkastelun. Mallin mukaisella pelillist\u00e4misen suunnittelulla ja toteutuksella varmistetaan, ett\u00e4 pelillist\u00e4misell\u00e4 tuetaan strategian tunnistaman markkina-aseman\ntavoittelua.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-06-02T05:50:46Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-06-02T05:50:46Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "26", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "pelilliset menetelm\u00e4t", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Pelillisten menetelmien strateginen hy\u00f6dynt\u00e4minen", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202306023444", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "pelillist\u00e4minen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "strategiat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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