Economic legacy of the European Youth Olympic Festival in Vuokatti

Tämä pro gradu -tutkielma tarkastelee Vuokatissa järjestetyn Euroopan nuorten olympiafestivaalin (EYOF) 2022 taloudellisia vaikutuksia. Suhtautuminen urheilutapahtumien järjestämiseen on ollut suurelta osin positiivista, kun tarkastellaan tapahtumajärjestämisen tuomia hyötyjä. Urheilutapahtuman jälk...

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Main Author: Heinonen, Riku
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/87357
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author Heinonen, Riku
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Heinonen, Riku Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Heinonen, Riku Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Heinonen, Riku
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description Tämä pro gradu -tutkielma tarkastelee Vuokatissa järjestetyn Euroopan nuorten olympiafestivaalin (EYOF) 2022 taloudellisia vaikutuksia. Suhtautuminen urheilutapahtumien järjestämiseen on ollut suurelta osin positiivista, kun tarkastellaan tapahtumajärjestämisen tuomia hyötyjä. Urheilutapahtuman jälkeensä jättävää ’perintöä’ käytetään usein perusteluna tarvittaville investoinneille tapahtumien järjestämiseen. Kuitenkin kritiikki erityisesti suurten urheilutapahtumien osalta on lisääntynyt viime aikoina. Lisäksi urheilun suurtapahtumat ovat olleet pääasiallisia tutkimuskohteita, ja akateeminen tutkimus pienemmän mittakaavan, urheilutapahtumien taloudellisista vaikutuksista on rajallista. Tutkimus käyttää tapaustutkimuksen metodologiaa ja siinä vastataan kolmeen tutkimuskysymykseen: millaisia suoria talousvaikutuksia EYOF 2022 tuotti; miten järjestäjät arvioivat pandemian sekä Venäjän ja Valko-Venäjän ulossulkemisen vaikuttaneen kisojen taloudelliseen tulokseen; sekä miten järjestäjät arvioivat EYOF 2022 tapahtuman jälkeensä jättämää perintöä? Tutkimuksen aineisto koostuu temaattisesti analysoiduista tapahtuman avainhenkilöiden haastatteluista (n=3), EYOF 2022 tapahtuman loppuraportista sekä järjestäjien aluetaloudellisten vaikutusten selvityksestä. Lisäksi tutkimus hyödyntää Visitory.io:n tuottamaa tilastotietoa matkailun alueellisista tunnusluvuista Sotkamossa. Teoreettisena viitekehyksenä tutkimuksessa käytetään tapahtumien vaikutusmallia (Virkkunen ym., 2015). Tutkimustulokset osoittavat, että vaikka tapahtuman suorat taloudelliset vaikutukset järjestäjille olivat negatiiviset, epäsuorat vaikutukset ja tapahtuman perintö olivat linjassa järjestäjien odotusten kanssa ja osaltaan perustelevat järjestelyihin suunnattuja resursseja. Tutkimus ehdottaa myös kansallisen mallin määrittämistä urheilutapahtumien vaikutusten arvioimiseksi Suomessa, koska olemassa olevien mallien painopiste on ollut pääasiassa kansainvälisten suurten urheilutapahtumien arvioinnissa. Kaiken kaikkiaan tämä tutkimus tarjoaa ajankohtaisen esimerkin urheilutapahtuman taloudellisen vaikuttavuuden arvioinnista ja tarjoaa oivalluksia tapahtumajärjestäjille, päättäjille ja tutkijoille. This master’s thesis examines the economic impacts of the European Youth Olympic Festival (EYOF) 2022 organized in Vuokatti, Finland. The general attitude towards sports event organizing has been to a great extent positive in terms of benefits realized from event organizing. The legacy of sports events is often particularly used to reason the needed investments into sports event organizing. However, criticism towards especially sports mega-events have been on the rise recently. Furthermore, sports mega-events have been dominant sphere in research, and the academic research of economic impacts of smaller scale sports events remain limited. This research employs a case study methodology and explores three research questions of: what kind of direct economic impacts did EYOF 2022 generate; how do the organizers evaluate the effects of pandemic and disclosure of Russia and Belarus in relation to the economic outcome of the event; and how is the event legacy of EYOF 2022 reviewed by the organizing committee? The data of the research consists of thematically analyzed interviews (n=3) with key representatives of the EYOF 2022 organization, final report of EYOF 2022, and regional economic impact study conducted by the organizers. Furthermore, the research utilizes data from Visitory.io of the key figures of travelling and tourism in Sotkamo. The research applies event impact model (Virkkunen et al., 2015) as a theoretical framework and lens to answer the research questions. The research finds that although the direct economic impact for the organizers was negative, the indirect impacts and legacy of the event aligned with the expectations of the organizers and can be used to rationalize the invested resources into the organizing. Moreover, the research suggests defining a model to analyze the impacts of sports event organizing in Finland, as prior focus in existing models has been dominantly on international large-scale sports event organizing. Overall, this research provides a current case example of analyzing the economic impacts of smaller scale sports events organizing and provides insights for event organizers, policymakers, and scholars.
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spellingShingle Heinonen, Riku Economic legacy of the European Youth Olympic Festival in Vuokatti event legacy Johtaminen Management and Leadership 20424 tapahtumat urheilu liikuntatapahtumat taloudelliset vaikutukset events sports sports events economic effects
title Economic legacy of the European Youth Olympic Festival in Vuokatti
title_full Economic legacy of the European Youth Olympic Festival in Vuokatti
title_fullStr Economic legacy of the European Youth Olympic Festival in Vuokatti Economic legacy of the European Youth Olympic Festival in Vuokatti
title_full_unstemmed Economic legacy of the European Youth Olympic Festival in Vuokatti Economic legacy of the European Youth Olympic Festival in Vuokatti
title_short Economic legacy of the European Youth Olympic Festival in Vuokatti
title_sort economic legacy of the european youth olympic festival in vuokatti
title_txtP Economic legacy of the European Youth Olympic Festival in Vuokatti
topic event legacy Johtaminen Management and Leadership 20424 tapahtumat urheilu liikuntatapahtumat taloudelliset vaikutukset events sports sports events economic effects
topic_facet 20424 Johtaminen Management and Leadership economic effects event legacy events liikuntatapahtumat sports sports events taloudelliset vaikutukset tapahtumat urheilu
url https://jyx.jyu.fi/handle/123456789/87357 http://www.urn.fi/URN:NBN:fi:jyu-202306013412
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