"Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce

"Just let me buy my thing!" A survey study on consumers' perceptions of social influence in E-Commerce

Bibliographic Details
Main Author: Nevala, Emma
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä, Tietojärjestelmätiede, Information Systems Science, 601
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
E-Commerce
digital nudges
dark patterns
social influence
social proof
vaikuttaminen
verkkokauppa
kuluttajakäyttäytyminen
markkinointi
influencing
electronic commerce
consumer behaviour
marketing
Online Access: https://jyx.jyu.fi/handle/123456789/87309
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author Nevala, Emma
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Tietojärjestelmätiede Information Systems Science 601
author_facet Nevala, Emma Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Tietojärjestelmätiede Information Systems Science 601 Nevala, Emma
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spellingShingle Nevala, Emma "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce E-Commerce digital nudges dark patterns social influence social proof vaikuttaminen verkkokauppa kuluttajakäyttäytyminen markkinointi influencing electronic commerce consumer behaviour marketing
subject_txtF Kognitiotiede
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_87309&index=0&size=large
title "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce
title_full "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce
title_fullStr "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce
title_full_unstemmed "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce
title_short "Just let me buy my thing!"
title_sort just let me buy my thing a survey study on consumers perceptions of social influence in e commerce
title_sub A survey study on consumers' perceptions of social influence in E-Commerce
title_txtP "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce
topic E-Commerce digital nudges dark patterns social influence social proof vaikuttaminen verkkokauppa kuluttajakäyttäytyminen markkinointi influencing electronic commerce consumer behaviour marketing
topic_facet E-Commerce consumer behaviour dark patterns digital nudges electronic commerce influencing kuluttajakäyttäytyminen marketing markkinointi social influence social proof vaikuttaminen verkkokauppa
url https://jyx.jyu.fi/handle/123456789/87309 http://www.urn.fi/URN:NBN:fi:jyu-202305303365
work_keys_str_mv AT nevalaemma justletmebuymythingasurveystudyonconsumersperceptionsofsocialinfluenceinecommerce

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