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[{"key": "dc.contributor.advisor", "value": "Frank, Lauri", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Nevala, Emma", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-05-30T12:17:57Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-05-30T12:17:57Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/87309", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkielma tutki sosiaalisen vaikuttamisen keinoja verkkokaupassa. Kuluttajien k\u00e4ytt\u00e4ytymiseen vaikuttaminen on nyky\u00e4\u00e4n yleist\u00e4, mutta se ei ole saanut kaipaamaansa huomiota tutkimusmaailmassa. Etenkin tutkimus siit\u00e4, milloin kuluttaja kokee vaikuttamisyritykset manipulointiyrityksin\u00e4, on ollut harvassa. T\u00e4m\u00e4 tutkielma k\u00e4ytt\u00e4\u00e4 asiakaskokemuksen muodostumista verkkokaupassa (online customer experience, OCE) l\u00e4ht\u00f6kohtana selitt\u00e4m\u00e4\u00e4n sit\u00e4, miksi yleisi\u00e4 vaikuttamisen keinoja on usein vaikea luokitella vaikuttamis- tai manipulaatioyrityksiksi. OCE:n mukaan jokainen kuluttaja muodostaa subjektiivisen n\u00e4kemyksens\u00e4 kuluttajakokemuksesta vieraillessaan verkkokauppojen sivuilla, ja t\u00e4m\u00e4 vaikuttaa siihen, miten kuluttaja kokee h\u00e4nen k\u00e4ytt\u00e4ytymiseens\u00e4 kohdistuvat vaikuttamisyritykset. T\u00e4ss\u00e4 tutkimuksessa yleisesti k\u00e4ytetyist\u00e4 sosiaalisen vaikuttamisen keinoista perehdyttiin arvosteluihin, tuote-ehdotuksiin, badgeihin, ja aktiivisuusilmoituksiin. Tutkimusmetodina oli verkkokysely, jonka avulla pyrittiin selvitt\u00e4m\u00e4\u00e4n A) Mitk\u00e4 n\u00e4ist\u00e4 vaikuttamisen keinoista koetaan digitaalisina t\u00f6n\u00e4isyin\u00e4 (vaikuttaminen) ja mitk\u00e4 synkkin\u00e4 suunnittelumalleina (manipulaatio); sek\u00e4 B) Mitk\u00e4 tutkittavien piirteist\u00e4 vaikuttivat heid\u00e4n arviointeihinsa vaikuttamisen keinoista. Arvostelut ja tuote-ehdotukset koettiin digitaalisina t\u00f6n\u00e4isyin\u00e4, ja badget ja aktiivisuusilmoitukset synkkin\u00e4 suunnittelumalleina. Nuoremmat, v\u00e4hemm\u00e4n koulutetut vastaajat, joilla oli korkeampi neuroottisuus ja ep\u00e4varmuuden v\u00e4lttely, olivat alttiimpia synkille suunnittelumalleille kuin vastaajat, joilla oli korkea suostuttelutiet\u00e4mys ja skeptisyys mainontaa kohtaan. T\u00e4m\u00e4 tutkimus hy\u00f6dytt\u00e4\u00e4 sek\u00e4 verkkokauppatoimijoita ett\u00e4 p\u00e4\u00e4tt\u00e4ji\u00e4 ymm\u00e4rt\u00e4m\u00e4\u00e4n, miten kuluttajat kokevat heihin kohdistuvat vaikuttamisyritykset verkkokaupassa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This study aimed to shine a light on social influence-based patterns in E-Com- merce. Influencing consumer behavior online is nowadays commonplace, but re- search on when a persuasion attempt becomes an attempt at manipulation has been scarce. This thesis used the concept of online customer experience (OCE) as a start-off point to explain why commonly used social influence-based patterns can rarely be unanimously categorized as digital nudges or dark patterns. Ac- cording to OCE, each consumer forms a highly subjective perception of a service provider and their experience when shopping online, and this ultimately affects how patterns used in E-commerce are perceived. The commonly used social in- fluence-based patterns considered in this study were ratings and reviews, prod- uct recommendation systems, product badges, and activity messages. This study used an online survey to determine a) Which patterns are considered digital nudges and dark patterns; and b) Which traits in consumers are linked to their categorization of patterns. Of the patterns considered, ratings and reviews and product recommendation systems were considered as digital nudges, and prod- uct badges and activity messages were perceived as dark patterns. Younger, less educated people who score high in neuroticism and uncertainty avoidance are more susceptible to dark patterns, as are people whose persuasion knowledge and advertisement skepticism are low. This thesis provides significance to both E-Commerce retailers and policymakers by providing information on how con- sumers perceive attempts at influencing their behavior.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-05-30T12:17:57Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-05-30T12:17:57Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "93", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "E-Commerce", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "digital nudges", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "dark patterns", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "social influence", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "social proof", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\"Just let me buy my thing!\" : A survey study on consumers' perceptions of social influence in E-Commerce", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202305303365", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaikuttaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "influencing", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "electronic commerce", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "consumer behaviour", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "marketing", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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