Effects of educational selling in knowledge-intensive business services (KIBS) value co-creation and co-destruction approach

Bibliographic Details
Main Author:	Kalliomaa, Anna
Other Authors:	Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä, Tietojärjestelmätiede, Information Systems Science, 601
Format:	Master's thesis
Language:	eng
Published:	2023
Subjects:	educational selling value co-creation value co-destruction co-learning knowledge-intensive business services KIBS arvonluonti value creation
Online Access:	https://jyx.jyu.fi/handle/123456789/87212

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