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[{"key": "dc.contributor.advisor", "value": "Salonen, Anna", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Heini\u00f6, Jarla", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-05-25T11:16:20Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-05-25T11:16:20Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/87209", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4 miten palveluliiketoimintamalliin pohjautuva kaupintavarastointi luo asiakasarvoa. Asetettujen osaongelmien kautta selvitettiin mit\u00e4 tarkoitetaan palveluliiketoimintamallilla, miten kaupintavarastoinnin k\u00e4ytt\u00f6 luo asiakasarvoa sek\u00e4 se, miten arvosta tulisi viesti\u00e4 tehokkaasti.\n\nTutkimus toteutettiin kvalitatiivisena tapaustutkimuksena. Tutkimuksen aineisto ker\u00e4ttiin puolistrukturoiduilla teemahaastatteluilla. Haastatteluihin osallistui kolme henkil\u00f6\u00e4 asiakasorganisaatioista ja kaksi henkil\u00f6\u00e4 toimittajaorganisaatiosta. Palvelukeskeiseen logiikkaan pohjautuva palveluliiketoimintamalli edellytt\u00e4\u00e4 kyky\u00e4 arvon yhteisluontiin toimijoiden v\u00e4lill\u00e4. T\u00e4m\u00e4n tutkielman keski\u00f6ss\u00e4 olivat myyj\u00e4n ja ostajan n\u00e4kemykset, sek\u00e4 niiss\u00e4 mahdollisesti esiintyv\u00e4t eroavaisuudet. \n\nTulosten pohjalta voidaan todeta, ett\u00e4 kaupintavarastointi luo asiakasarvoa silt\u00e4 osin, ett\u00e4 asiakkaan p\u00e4\u00e4oma ei sitoudu varastoon ja kaupintavarastoa hoidetaan yhteisty\u00f6ss\u00e4 toimittajan kanssa. Asiakkaan kokemaa arvoa v\u00e4hent\u00e4\u00e4 se, ett\u00e4 palvelu ei ole luotu asiakkaiden tarpeiden ja ongelmien pohjalta. Asiakkaiden saama arvo toimittajan tarjoamasta kaupintavarastointipalvelusta nousisi, mik\u00e4li palvelu tuotettaisiin palvelukeskeisen logiikan mukaisesti ja toimittaja viestisi asiakkaille arvosta arvomyyntikonseptin mukaisesti. Tutkimus osoittaa sen, ett\u00e4 myyv\u00e4 yritys ei ole t\u00e4ysin sis\u00e4ist\u00e4nyt palvelukeskeisen logiikan periaatteita kaupintavarastointipalvelua kehitt\u00e4ess\u00e4\u00e4n, vaan se toimii enimm\u00e4kseen tuotekeskeist\u00e4 logiikkaa mukaillen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-05-25T11:16:20Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-05-25T11:16:20Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "71", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "palvelukeskeinen logiikka", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "palveluliiketoimintamalli", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kaupintavarastointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakasarvo", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "arvomyynti", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Mit\u00e4 arvoa palveluliiketoimintamalli kaupintavarasto tuo B2B asiakkaalle?", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202305253272", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakkaat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "palvelut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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