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[{"key": "dc.contributor.advisor", "value": "Uusitalo, Outi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Halme, Oona", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-05-23T11:00:42Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-05-23T11:00:42Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/87124", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tavoitteena on lis\u00e4t\u00e4 ymm\u00e4rryst\u00e4 siit\u00e4, miten voidaan saada \naikaan k\u00e4ytt\u00e4ytymisen muutos kohti energiaa s\u00e4\u00e4st\u00e4v\u00e4\u00e4 kulutusta. Tutkimuksen kohteeksi on valittu Z-sukupolvi ja erityisesti heid\u00e4n motivaationsa energian \ns\u00e4\u00e4st\u00e4mist\u00e4 kohtaan. Z-sukupolvi on erityisen kiinnostava, sill\u00e4 heit\u00e4 ohjaa usein \nvastuullinen arvomaailma sek\u00e4 halu saada aikaan muutos yhdess\u00e4, ja muutos \nheid\u00e4n k\u00e4ytt\u00e4ytymisess\u00e4\u00e4n saisi aikaan vaikutuksia pitk\u00e4ll\u00e4 aikav\u00e4lill\u00e4.\nTutkimuksessa keskityt\u00e4\u00e4n muun muassa siihen, miten tieto ja ulkoiset motivaatiotekij\u00e4t vaikuttavat energian s\u00e4\u00e4st\u00e4miseen. Tutkimuksessa keskityt\u00e4\u00e4n motivaatioon, sen rooliin k\u00e4ytt\u00e4ytymisen muutoksessa kohti vastuullisempia k\u00e4yt\u00f6s malleja ja energian s\u00e4\u00e4st\u00e4misen motivaatioon.\nTutkimus suoritettiin laadullisena tutkimuksena fokusryhmille, jotka koostuivat \noman kotitalouden muodostavista Z-sukupolveen kuuluvista henkil\u00f6ist\u00e4.\nTutkimuksen tulosten mukaan energian s\u00e4\u00e4st\u00e4minen koetaan yhteisen\u00e4 asiana,\njoka koskettaa kaikkia. Kuluttajien motivaatiota rajoittaa konkreettisen tiedon \npuute ja se, ett\u00e4 energiaa s\u00e4\u00e4st\u00e4v\u00e4t teot voivat olla ristiriidassa kuluttajan oman \nedun kanssa. Tutkimuksen mukaan Z-sukupolven motivaatio kumpuaa arvoista \nja uskomuksista, jolloin se on vahvalla pohjalla. My\u00f6s ulkoisia motivaatioon vaikuttavia tekij\u00f6it\u00e4 tunnistettiin tutkimuksessa, kuten sosiaalinen hyv\u00e4ksytt\u00e4vyys, \nmerkityksellisyyden tunne ja sen puute, sek\u00e4 yhteenkuuluvuuden tunne.\nMotivaatiota energian s\u00e4\u00e4st\u00e4miseen voisi kasvattaa lis\u00e4\u00e4m\u00e4ll\u00e4 tietoa ja konkretiaa aiheen ymp\u00e4rille, sek\u00e4 muokkaamalla elinymp\u00e4rist\u00f6\u00e4 niin, ett\u00e4 se kannustaa \nenergiaa s\u00e4\u00e4st\u00e4v\u00e4\u00e4n k\u00e4yt\u00f6kseen. Yritysten vastuu energian s\u00e4\u00e4st\u00e4misess\u00e4 n\u00e4hd\u00e4\u00e4n my\u00f6s merkitt\u00e4v\u00e4n\u00e4, ja Z-sukupolven kuluttajat odottavat vahvasti energiaa s\u00e4\u00e4st\u00e4vi\u00e4 toimia ja innovaatioita yrityksilt\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-05-23T11:00:42Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-05-23T11:00:42Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "62", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "energian s\u00e4\u00e4st\u00e4minen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttajan motivaatio", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00e4ytymisen muutos", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Z-sukupolven motivaatio energian s\u00e4\u00e4st\u00e4mist\u00e4 kohtaan", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202305233196", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "z-sukupolvi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "motivaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vastuullisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "energians\u00e4\u00e4st\u00f6", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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