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[{"key": "dc.contributor.advisor", "value": "Kaasalainen, Karoliina", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Annala, Eini", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-05-22T11:21:09Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-05-22T11:21:09Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/87085", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Elintapaohjaus on yksi keino tukea elintapojen parantamista terveytt\u00e4 edist\u00e4v\u00e4\u00e4n suuntaan. Kun elintapaohjaus perustuu k\u00e4ytt\u00e4ytymisen muutosteoriaan, vaikutusten on osoitettu olevan tehokkaampia. Digitalisaatio on tuonut elintapaohjauksen toteuttamiseen uudenlaisia ty\u00f6kaluja, joiden avulla on mahdollista tavoittaa laajemmin elintapaohjausta tarvitsevia. Samaan aikaan my\u00f6s elintapaohjauksen toimijakentt\u00e4 on laajentunut julkisen sektoreiden toimijoista my\u00f6s muille sektoreille. Esimerkiksi yksityinen sektori tarjoaa lukuisia omaehtoisia, digitaalisissa ymp\u00e4rist\u00f6iss\u00e4 toteutettavia elintapaohjauspalveluja. T\u00e4m\u00e4n tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4 kaupallisten elintapoihin kohdistuvien verkkovalmennuksien markkinointikuvauksissa esitelty\u00e4 teoriataustaa niin k\u00e4ytt\u00e4ytymisen muutosteorioiden kuin muutostekniikoidenkin osalta. \n\nT\u00e4m\u00e4n tutkimuksen aineistona toimi 47 kaupallisen verkkovalmennuksen markkinointikuvausta, jotka oli esitetty toimijoiden verkkosivuilla. Markkinointikuvauksista tarkasteltiin niiden sis\u00e4lt\u00e4mi\u00e4 tietoja valmennuksen toteutuksesta taustateorian sek\u00e4 valmennusmenetelmien osalta. Tutki-musaineiston analysoinnissa hy\u00f6dynnettiin sis\u00e4ll\u00f6nerittely\u00e4. Teoriaperustan analyysille muodostivat k\u00e4ytt\u00e4ytymisen muutospy\u00f6r\u00e4n viitekehys sek\u00e4 k\u00e4ytt\u00e4ytymisen muutostekniikoiden taksonomia. Markkinointikuvauksista tunnistetut valmennusmenetelm\u00e4t koodattiin k\u00e4ytt\u00e4ytymisen muutostekniikoiksi, jonka j\u00e4lkeen ne yhdistettiin k\u00e4ytt\u00e4ytymisen muutospy\u00f6r\u00e4n mukaisiin vaikuttamistoimintoihin ja edelleen k\u00e4ytt\u00e4ytymisen alkul\u00e4hteisiin. \n\nT\u00e4m\u00e4 tutkimus osoitti, ett\u00e4 k\u00e4ytt\u00e4ytymisen muutosteorioita ei mainittu elintapoihin kohdennetuissa kaupallisten verkkovalmennusten markkinointikuvauksissa, vaikkakin n\u00e4ihin viittaavia kuvauksia havaittiin. T\u00e4m\u00e4n aineiston perusteella ei kuitenkaan voida saada tietoa siit\u00e4, hy\u00f6dyn-net\u00e4\u00e4nk\u00f6 valmennuksen k\u00e4yt\u00e4nn\u00f6n suunnittelussa ja toteutuksessa k\u00e4ytt\u00e4ytymisen muutosteoriaa. Sen sijaan k\u00e4ytt\u00e4ytymisen muutostekniikoita kuvattiin monipuolisesti. Tutkimuksen tulokset osoittivat, ett\u00e4 kaupallisissa verkkovalmennuksissa markkinointikuvausten perusteella pyrit\u00e4\u00e4n vaikuttamaan ensisijaisesti k\u00e4ytt\u00e4ytymisen motivaatioon. Sen sijaan v\u00e4hiten vaikuttamista kohdennettiin fyysisiin ja sosiaalisiin tilaisuuksiin. Vaikuttamiskeinoina oli p\u00e4\u00e4s\u00e4\u00e4nt\u00f6isesti useita k\u00e4ytt\u00e4ytymisen muutostekniikoita yht\u00e4 valmennusta kohden. Jatkotutkimusta tarvitaan verkkovalmennusten tosiasiallisista toteutustavoista sek\u00e4 k\u00e4ytt\u00e4ytymisen muutostekniikoiden ett\u00e4 k\u00e4ytt\u00e4ytymisen muutosteorioiden osalta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Lifestyle guidance is one mean of supporting the improvement of lifestyles in a health-promoting direction. When lifestyle guidance is based on behavior change theory, the effects have been shown to be more effective. Digitalization has brought new kinds of tools to the implementation of lifestyle guidance, with the help of which it is possible to reach more people who need lifestyle guidance. At the same time, the field of actors in lifestyle guidance has also expanded from actors in the public sectors to other sectors as well. For example, the private sector offers numerous voluntary lifestyle guidance services implemented in digital environments. The purpose of this study was to find out the theoretical background presented in the marketing descriptions of online coaching aimed at commercial lifestyles, both in terms of behavior change theories and change techniques.\n\nThe data for this study was 47 marketing descriptions of commercial online coaching, which were presented on the providers\u2019 websites. The marketing descriptions were examined for the information they contained about the implementation of the coaching in terms of background theory and coaching methods. In the analysis of the research material, content specification was used. The theoretical basis for the analysis was the reference framework of the behavior change wheel and the taxonomy of behavior change techniques. The coaching methods identified from the marketing descriptions were coded as behavior change techniques, after which they were combined with intervention activities according to the behavior change wheel and further to the initial sources of behavior.\n\nThis study showed that behavior change theories were not mentioned in the marketing descriptions of lifestyle-oriented commercial online coaching, although descriptions referring to these were observed. Based on this material, however, it is not possible to obtain information on whether the behavior change theory is used in the practical planning and implementation of coaching. Instead, behavior change techniques were described in a variety of ways. The results of the study showed that in commercial online coaching, based on marketing descriptions, the primary aim is to influence the motivation of behavior. Instead, the least amount of influence was directed at physical and social opportunities. As a rule, the means of influence were several behavior change techniques per one coaching. Further research is needed on the actual implementation methods of online coaching, both in terms of behavior change techniques and behavior change theories.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-05-22T11:21:09Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-05-22T11:21:09Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "66", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkovalmennus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00e4ytymisen muutospy\u00f6r\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00e4ytymisen muutostekniikka", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Elintapoihin vaikuttaminen kaupallisissa verkkovalmennuksissa markkinointikuvausten perusteella : sis\u00e4ll\u00f6nerittely k\u00e4ytt\u00e4ytymisen muutospy\u00f6r\u00e4n ja k\u00e4ytt\u00e4ytymisen muutostekniikoiden taksonomian pohjalta", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202305223159", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Liikuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Liikunta- ja terveystieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Terveyskasvatus", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Health Education", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "50411", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "elintavat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "terveysk\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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