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[{"key": "dc.contributor.advisor", "value": "Pellinen, Jukka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Juolevi, Joonas", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-05-15T06:50:48Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-05-15T06:50:48Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/86952", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 pro gradu -tutkielmassa arvioidaan tuottojohtamisen soveltuvuutta kiinteist\u00f6alalle, erityisesti kiinteist\u00f6managerin ja kiinteist\u00f6nomistajien n\u00e4k\u00f6kulmasta. Tuottojohtaminen pyrkii optimoimaan hinta- ja saatavuustekij\u00e4t, joilla vastataan vallitsevan asiakaskysynn\u00e4n asettamiin markkinavaatimuksiin. Tutkimuksen kohdeyrityksen\u00e4 toimii globaali kiinteist\u00f6alan asiantuntijapalveluyritys. Kohdeyrityksen asema kiinteist\u00f6managerina vaatii huomioimaan sek\u00e4 kiinteist\u00f6nomistaja-asiakkaiden ett\u00e4 heid\u00e4n kiinteist\u00f6j\u00e4ns\u00e4 k\u00e4ytt\u00e4vien vuokralaisten tarpeet. Tutkimuksen tavoitteena oli luoda arvio kohdeyrityksen mahdollisuuksista soveltaa tuottojohtamisen oppeja kiinteist\u00f6alalla. Tuottojohtamisen kokonaisuus jaettiin arviota varten kolmeen osa-alueeseen: hinnoittelu, segmentointi ja kysynn\u00e4n ennustaminen. Tutkimus toteutettiin laadullisia tutkimusmenetelmi\u00e4 k\u00e4ytt\u00e4en. Tutkimuksen teoreettinen viitekehys muodostettiin kiinteist\u00f6liiketoiminnan ja tuottojohtamisen asiakokonaisuuksista. Tutkimusaineisto koostui seitsem\u00e4n eri kiinteist\u00f6alan asiantuntijan teemahaastattelusta. Haastateltavat ty\u00f6skentelev\u00e4t kohdeyrityksen vuokrahallinnon, talouspalveluiden ja vuokrauksen yksik\u00f6iss\u00e4. Haastatteluista muodostunut tutkimusaineisto analysoitiin teemoittelua hy\u00f6dynt\u00e4en. Tutkimustulosten mukaan kiinteist\u00f6ala tarjoaa kohdeyritykselle hyv\u00e4t edellytykset hy\u00f6dynt\u00e4\u00e4 toiminnassa tuottojohtamisen oppeja. Kohdeyritykselle on soveltuvuusarvion mukaan kertynyt laajat datavarastot ja paljon vuokralaiskokemusta tukemaan hinnoittelua ja vuokraustoiminnan kohdentamista vahvistavaa segmentointia. Lis\u00e4ksi aktiivinen maksuk\u00e4ytt\u00e4ytymisen seuranta antaa vahvan pohjan kysynn\u00e4n ennustamiseen. Suurimmat alakohtaiset haasteet liittyv\u00e4t joustohetkien ajoittamiseen, muuttuvaan vuokralaisymm\u00e4rrykseen ja asiakkaiden erilaisiin ennustetarpeisiin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-05-15T06:50:48Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-05-15T06:50:48Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "60", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "tuottojohtaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kiinteist\u00f6johtaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Tuottojohtamisen soveltuvuus kiinteist\u00f6alalle : tapaustutkimus", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202305153022", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Laskentatoimi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Accounting", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20421", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tuotto", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kiinteist\u00f6sijoittaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kiinteist\u00f6t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kiinteist\u00f6ala", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hinnoittelu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://kirjasto.jyu.fi/collections/archival-workstation).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://kirjasto.jyu.fi/kokoelmat/arkistotyoasema..", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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