Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator

Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator

Bibliographic Details
Main Author: Shang, Yue
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2023
Subjects:
brand equity
purchase intent
price discount
freebie bundle
perceived acquisition value
perceived transaction value
myynninedistäminen
brändit
markkinointi
arvo (ominaisuudet)
alennusmyynti
kuluttajat
tarjoukset
sales promotion
brands
marketing
value (properties)
discount sale
consumers
offers
Online Access: https://jyx.jyu.fi/handle/123456789/86949
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author Shang, Yue
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423
author_facet Shang, Yue Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Markkinointi Marketing 20423 Shang, Yue
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spellingShingle Shang, Yue Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator brand equity purchase intent price discount freebie bundle perceived acquisition value perceived transaction value myynninedistäminen brändit markkinointi arvo (ominaisuudet) alennusmyynti kuluttajat tarjoukset sales promotion brands marketing value (properties) discount sale consumers offers
subject_txtF Markkinointi
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_86949&index=0&size=large
title Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator
title_full Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator
title_fullStr Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator
title_full_unstemmed Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator
title_short Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator
title_sort impact of brand equity on purchase intent in sales promotion campaigns with perceived value as the mediator
title_txtP Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator
topic brand equity purchase intent price discount freebie bundle perceived acquisition value perceived transaction value myynninedistäminen brändit markkinointi arvo (ominaisuudet) alennusmyynti kuluttajat tarjoukset sales promotion brands marketing value (properties) discount sale consumers offers
topic_facet alennusmyynti arvo (ominaisuudet) brand equity brands brändit consumers discount sale freebie bundle kuluttajat marketing markkinointi myynninedistäminen offers perceived acquisition value perceived transaction value price discount purchase intent sales promotion tarjoukset value (properties)
url https://jyx.jyu.fi/handle/123456789/86949 http://www.urn.fi/URN:NBN:fi:jyu-202305153019
work_keys_str_mv AT shangyue impactofbrandequityonpurchaseintentinsalespromotioncampaignswithperceivedvalueasthemedi

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