APA-viite (7. p.)

Shang, Y., Economics, J. U. S. o. B. a., kauppakorkeakoulu, J. y., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2023). Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator.

Chicago-viite (17. p.)

Shang, Yue, Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, ja University of Jyväskylä. Impact of Brand Equity on Purchase Intent in Sales Promotion Campaigns, with Perceived Value as the Mediator. 2023.

MLA-viite (9. p.)

Shang, Yue, et al. Impact of Brand Equity on Purchase Intent in Sales Promotion Campaigns, with Perceived Value as the Mediator. 2023.