APA (7th ed.) Citation

Shang, Y., Kauppakorkeakoulu, Economics, S. o. B. a., Taloustieteet, Economics, B. a., yliopisto, J., & Jyväskylä, U. o. (2023). Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator.

Chicago Style (17th ed.) Citation

Shang, Yue, Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, and University of Jyväskylä. Impact of Brand Equity on Purchase Intent in Sales Promotion Campaigns, with Perceived Value as the Mediator. 2023.

MLA (9th ed.) Citation

Shang, Yue, et al. Impact of Brand Equity on Purchase Intent in Sales Promotion Campaigns, with Perceived Value as the Mediator. 2023.