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[{"key": "dc.contributor.advisor", "value": "Laapotti, Tomi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Vilamo, Heidi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-05-15T06:29:52Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-05-15T06:29:52Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/86943", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkielman tavoitteena on kuvata ja ymm\u00e4rt\u00e4\u00e4 viestint\u00e4konsulttien n\u00e4kemyksi\u00e4 uskottavuudesta ty\u00f6ss\u00e4\u00e4n viestinn\u00e4n konsulttina. T\u00e4h\u00e4n haettiin vastauksia kaksiosaisella tutkimustavoitteella. Ensimm\u00e4isen tavoitteen osan avulla selvitettiin viestint\u00e4konsulttien n\u00e4kemyksi\u00e4 uskottavuudesta ty\u00f6ss\u00e4\u00e4n ja toisella osalla haettiin vastauksia siihen millaisista asioista viestint\u00e4konsultit kokevat uskottavuuden rakentuvan ty\u00f6ss\u00e4\u00e4n. Tutkielma toteutettiin laadullisena tutkimuksena haastattelumenetelm\u00e4ll\u00e4. Tutkimuksen aineisto koostui kuudesta viestint\u00e4konsulttien puolistrukturoidusta teemahaastattelusta, jotka toteutettiin viestint\u00e4teknologian avulla videoin ja puhelimen v\u00e4lityksell\u00e4. Aineiston analyysimenetelm\u00e4n\u00e4 k\u00e4ytettiin laadullista sis\u00e4ll\u00f6nanalyysi\u00e4.\n\nTutkielman tulosten mukaan uskottavuus rakentuu asiantuntijuuden ja viestint\u00e4konsultin ominaisuuksien varaan. Uskottavuutta viestinn\u00e4n asiantuntijana my\u00f6s pyrit\u00e4\u00e4n tietoisesti rakentamaan monin eri tavoin. Tulosten mukaan vuorovaikutusosaaminen on merkitt\u00e4v\u00e4ss\u00e4 osassa uskottavuuden rakentamisessa asiantuntemuksen vahvistamisen lis\u00e4ksi. Tulokset osoittavat, ett\u00e4 rakennettu mielikuva uskottavuudesta lunastetaan kuitenkin lopuksi odotuksiin vastaamisella ja jopa odotukset ylitt\u00e4v\u00e4ll\u00e4 ty\u00f6n j\u00e4ljell\u00e4. Uskottavuudella n\u00e4htiin tulosten mukaan olevan painava merkitys viestint\u00e4konsultin ty\u00f6ss\u00e4, sill\u00e4 palvelu, jota ty\u00f6ss\u00e4 myyd\u00e4\u00e4n, on viestint\u00e4konsultin asiantuntijuus ja n\u00e4kemykset. T\u00e4st\u00e4 syyst\u00e4 viestint\u00e4konsultin onkin oltava tulosten mukaan uskottava pysty\u00e4kseen suoriutumaan teht\u00e4v\u00e4st\u00e4.\n\nTutkielman tulokset vahvistavat aiempaa tutkimusta uskottavuuden rakentumisesta kompetenssista, luotettavuudesta ja hyv\u00e4ntahtoisuudesta eli kuulijan edun ajattelusta. Tutkielma lis\u00e4\u00e4 ymm\u00e4rryst\u00e4 siit\u00e4, miten n\u00e4it\u00e4 osatekij\u00f6it\u00e4 ja uskottavuusvaikutelmaa pyrit\u00e4\u00e4n viestinn\u00e4n konsultin ty\u00f6ss\u00e4 rakentamaan. Lis\u00e4ksi tutkielma lis\u00e4\u00e4 ymm\u00e4rryst\u00e4 siit\u00e4 mink\u00e4laisia mielikuvia ja odotuksia uskottavaan asiantuntijaty\u00f6t\u00e4 tekev\u00e4\u00e4n viestinn\u00e4n konsulttiin liitet\u00e4\u00e4n.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-05-15T06:29:52Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-05-15T06:29:52Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "59", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "vuorovaikutusosaaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viestint\u00e4konsultointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Viestint\u00e4konsulttien n\u00e4kemyksi\u00e4 uskottavuudesta ja sen rakentumisesta", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202305153013", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3135", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiantuntijuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "konsultit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vuorovaikutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "uskottavuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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