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[{"key": "dc.contributor.advisor", "value": "Salonen, Anna", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Hakkarainen, Lotta", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-05-04T05:16:28Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-05-04T05:16:28Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/86745", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "\u2019Fear of missing out\u2019 eli \u2018fomo\u2019 on tunnettu ilmi\u00f6 erityisesti nuorten keskuudessa. Merkitt\u00e4v\u00e4 fomo-k\u00e4sitteeseen liittyv\u00e4 tekij\u00e4 on sosiaalinen media, joka on my\u00f6s merkitt\u00e4v\u00e4 markkinointikanava, jossa tavoitetaan erityisesti nuoret kuluttajat. Fomo on kuluttajak\u00e4ytt\u00e4ytymiseen vaikuttava ilmi\u00f6 ja sit\u00e4 on k\u00e4ytetty menestyksekk\u00e4\u00e4sti kaupallisiin tarkoituksiin. Sosiaalisen median kulutusk\u00e4ytt\u00e4ytymiseen kytkeytyy vahvasti uusi fomo-kuluttamisen ilmi\u00f6. Siksi t\u00e4ss\u00e4 tutkimuksessa lis\u00e4t\u00e4\u00e4n ymm\u00e4rryst\u00e4 siit\u00e4, mit\u00e4 fomo-kuluttamisella tarkoitetaan ja miten se ilmenee kuluttajien keskuudessa. T\u00e4m\u00e4n tutkimuksen tutkimusmenetelm\u00e4n\u00e4 k\u00e4ytettiin puolistrukturoitua teemahaastattelua. Tutkimukseen osallistui kahdeksan sosiaalisen median aktiivista k\u00e4ytt\u00e4j\u00e4\u00e4. Tutkimuksen tulosten mukaan fomo-kuluttamisen m\u00e4\u00e4ritell\u00e4\u00e4n olevan sosiaaliseen paineeseen perustuvaa kuluttamista, jonka avulla pyrit\u00e4\u00e4n v\u00e4ltt\u00e4m\u00e4\u00e4n ulkopuolisuuden tunnetta osallistumalla kulutuskokemukseen, johon muutkin ymp\u00e4rill\u00e4 osallistuvat. Fomo-kuluttamisen ajureiden aktivoituminen riippui kuluttajien ominaisuuksista, ja siit\u00e4 mit\u00e4 he kuluttamisellaan tavoittelevat. Yleisimm\u00e4ksi fomo-kuluttamisen ajuriksi tunnistettiin joukkoon kuulumisen tarve. Tilanteen ja kuluttajan profiilin mukaan fomo-kuluttamisen ajureina toimivat my\u00f6s riippumattomuuden tarve ja ainutlaatuisuuden tarve. Tulosten mukaan sosiaalinen media aktivoi fomo-kuluttamisen ajureita. Lis\u00e4ksi se luo kulutustarpeita ja altistaa jatkuvasti markkinointiviestinn\u00e4lle. Tulosten mukaan sosiaalinen media voi edesauttaa my\u00f6s vastuullista kuluttamista, riippuen siit\u00e4 millaisia kanavia ja sis\u00e4lt\u00f6j\u00e4 seuraa. Fomo-kuluttaminen on vaikutusvaltainen kuluttajak\u00e4ytt\u00e4ytymisen ilmentym\u00e4, joka tulee ottaa huomioon etenkin sosiaalisen median markkinoinnissa. Fomo-kuluttamisen tutkiminen kest\u00e4vyyden n\u00e4k\u00f6kulmasta olisi hyvin mielenkiintoinen ja ajankohtainen jatkotutkimusaihe.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-05-04T05:16:28Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-05-04T05:16:28Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "65", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "fear of missing out", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "fomo", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "fomo-kuluttaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalisen median markkinointi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Fomo-kuluttaminen nuorten kuluttajien keskuudessa sosiaalisen median kontekstissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202305042839", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointiviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mainonta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4ndit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Facebook", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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