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[{"key": "dc.contributor.advisor", "value": "Luoma-aho, Vilma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ek, Erika", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tuominen, Jenni", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-04-18T05:15:04Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-04-18T05:15:04Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/86382", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Viime vuosina sosiaalisessa mediassa jaettava kritisoiva ja negatiivinen sis\u00e4lt\u00f6 ovat lis\u00e4\u00e4ntyneet. T\u00e4m\u00e4n ymp\u00e4rille on syntynyt Cancel-kulttuuriksi kutsuttu ilmi\u00f6, jota voidaan pit\u00e4\u00e4 \u00e4killisen\u00e4 negatiivisen viestinn\u00e4n purkauksena henkil\u00f6\u00e4, yrityst\u00e4 tai ryhm\u00e4\u00e4 kohtaan. Aiempi tutkimus aiheesta on keskittynyt Cancel-kulttuuriin ilmi\u00f6n\u00e4, joten t\u00e4ss\u00e4 tutkimuksessa keskityttiin ihmisten motivaatioon cancelointiin osallistumiseen.\nTutkimuksen tarkoituksena oli tutkia tekij\u00f6it\u00e4, jotka vaikuttavat ihmisten halukkuuteen aloittaa boikotointi tai cancelointi. Pyrkimyksen\u00e4 oli tutkia vastaajien aiempaa k\u00e4ytt\u00e4ytymist\u00e4 ja selvitt\u00e4\u00e4, olisivatko he valmiita toimimaan tulevaisuudessa eri tavalla. Tutkimuksen tarkoituksena oli my\u00f6s vertailla kolmen p\u00e4\u00e4muuttujan, i\u00e4n, sukupuolen ja asuinmaan, vaikutuksia vastaajien k\u00e4ytt\u00e4ytymiseen.\nTutkimuksessa k\u00e4ytetty aineisto ker\u00e4ttiin hy\u00f6dynt\u00e4en kvantitatiivista kyselylomaketta, joka sis\u00e4lsi valmiiden vastausvaihtoehtojen lis\u00e4ksi yhden avokysymyksen. Kyselyyn vastasi yhteens\u00e4 667 yliopisto-opiskelijaa Suomesta, Saksasta ja Yhdysvalloista. Ker\u00e4tty data analysoitiin hy\u00f6dynt\u00e4m\u00e4ll\u00e4 korrelaatioanalyysi\u00e4, ristiintaulukointia sek\u00e4 yksisuuntaista varianssianalyysi\u00e4 ANOVAa.\nTutkimuksen tulokset osoittavat, ett\u00e4 kuluttajat ovat nyky\u00e4\u00e4n hyvin tietoisia ja heill\u00e4 on tiettyj\u00e4 odotuksia yrityksille ja br\u00e4ndeille. Vastaajat ovat olleet ja ovat jatkossa valmiita olemaan aktiivisia cancelointi- ja boikotointitoimissa, jos ne eiv\u00e4t aiheuta liikaa vaivaa tai toimet eiv\u00e4t ole liian n\u00e4kyvi\u00e4 tai julkisia. Poikkeuksena olivat sosiaalista mediaa ty\u00f6kseen tekev\u00e4t henkil\u00f6t, jotka olivat muita valmiimpia olemaan julkisia jakaessaan esimerkiksi negatiivista sis\u00e4lt\u00f6\u00e4. Asuinmaata, ik\u00e4\u00e4 ja sukupuolta vertailtaessa havaittiin, ett\u00e4 asuinmaalla oli suurin vaikutus vastaamaan cancelointi- ja boikotointik\u00e4ytt\u00e4ytymiseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "In recent years, the amount of critical and negative content shared on social media has increased. This has given rise to a phenomenon known as the 'Cancel culture', which can be seen as a sudden outburst of negative communication against a person, company, or group. Previous research on this topic has focused on Cancel Culture as a phenomenon, so this study focused on people's motivation to participate in cancelling and also boycotting.\n\tThe aim of the study was to explore the factors that influence people's willingness to engage in boycotting or cancelling. The aim was to examine the past behaviour of respondents and see if they would be willing to act differently in the future. The study also aimed to compare the effects of three main variables, age, gender, and country of residence, on respondents' behaviour.\n\tThe data used in the study was collected using a quantitative questionnaire, which included one open-ended question in addition to the predefined response options. A total of 667 university students from Finland, Germany, and the United States responded to the questionnaire. The data collected was analysed using correlation analysis, cross tabulation, and one-way analysis of variance (ANOVA).\n\tThe results of the study show that consumers today are aware and have certain expectations of companies and brands. Respondents have been and are willing to continue to be active in cancellation and boycott activities as long as they are not too inconvenient, too visible or public. The exception was social media professionals, who were more willing than others to be public when sharing, for example, negative content. When comparing country of residence, age, and gender, it was found that country of residence had the greatest impact on respondents' cancelling and boycotting behaviour.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-04-18T05:15:04Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-04-18T05:15:04Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "81", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "cancel culture", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Young people and boycotting in three countries", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202304182506", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Viestinn\u00e4n johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Corporate Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "2043", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "boikotti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "boycott", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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