Persuasion tactics used in corporate and activists’ communication

Persuasion or persuasive attempts are inevitable part of human communication. The process of convincing someone to change their attitude, belief, or behavior is vital for corporate communication. Scholars have been researching persuasion as a phenomenon to understand triggers that alter human’s beha...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Arti, Alina
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2023
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/86266