Persuasion tactics used in corporate and activists’ communication
Persuasion or persuasive attempts are inevitable part of human communication. The process of convincing someone to change their attitude, belief, or behavior is vital for corporate communication. Scholars have been researching persuasion as a phenomenon to understand triggers that alter human’s beha...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/86266 |