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[{"key": "dc.contributor.advisor", "value": "Piirainen-Marsh, Arja", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Saarela, Anniina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-03-15T05:59:59Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-03-15T05:59:59Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/86018", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Matkailuun keskittyv\u00e4t tekstit, kuten matkailulehdet, matkaoppaat ja esitteet, osaltaan rakentavat\r\nmatkailukohteiden identiteetti\u00e4 eli kohdekuvaa. Kohdekuvat vaikuttavat matkailijoiden matkustusp\u00e4\u00e4t\u00f6ksiin. Vuodesta toiseen sek\u00e4 kotimaiset ett\u00e4 kansainv\u00e4liset turistit l\u00f6yt\u00e4v\u00e4t Suomen Lappiin. Lumoavan luonnon tuntureineen tiedet\u00e4\u00e4n olevan yksi Lapin t\u00e4rkeimmist\u00e4 vetovoimista, joka houkuttelee matkailijoita vuodenajasta riippumatta. Houkutellakseen matkailijoita turismidiskurssi hy\u00f6dynt\u00e4\u00e4 erilaisia kielellisi\u00e4 keinoja, joista yksi on erilaisten kielikuvien k\u00e4ytt\u00f6. T\u00e4m\u00e4n\r\npro gradu -tutkielman tarkoituksena on tarkastella, miten erilaiset kielikuvat rakentavat luontodiskursseja Lapin luonnosta suomalaisessa In the Far North -matkailulehdess\u00e4 ja siten muovaavat Lapin kohdekuvaa. T\u00e4m\u00e4 tutkielma pyrkii sek\u00e4 lis\u00e4\u00e4m\u00e4\u00e4n ymm\u00e4rryst\u00e4 kielikuvien k\u00e4yt\u00f6st\u00e4 osana kohdekuvan rakentumista ett\u00e4 t\u00e4ytt\u00e4m\u00e4\u00e4n tutkimusaukon, sill\u00e4 luontodiskurssit ovat j\u00e4\u00e4neet v\u00e4hemm\u00e4lle huomiolle turismidiskurssin tutkimuksessa. Tutkielman aineisto koostuu matkailulehden englanninkielisest\u00e4 versiosta, josta on julkaistu kuusi numeroa vuosien 2013-2019 aikana. Yhteens\u00e4 48 artikkelia analysoitiin laadullisen sis\u00e4ll\u00f6nanalyysin ja diskurssianalyysin keinoin. Aineistosta nousi esiin viisi keskeist\u00e4 luontodiskurssia, jotka rakentuivat metaforien, vertauskuvien sek\u00e4 personifikaatioiden avulla. Lapin luonto esitettiin taiteena, talven ihmemaana, loisteliaana jalokiven\u00e4, elollisena\r\nolentona sek\u00e4 paratiisina. Vaikka jokainen diskurssi toi esiin erilaisia piirteit\u00e4 Lapin luonnosta, yhteist\u00e4 niille oli kuitenkin se, ett\u00e4 ne esittiv\u00e4t luonnon idyllisen\u00e4 aistikokemuksena. Diskurssit harjoittavat sosiaalista kontrollia, sill\u00e4 ne kannustavat tietyntyyppiseen turistiseen toimintaan. Etusijassa diskurssit kannustavat tarkastelemaan luontoa n\u00e4k\u00f6aistin avulla, sill\u00e4 Lapin luonto n\u00e4ytt\u00e4ytyi idyllisen\u00e4 turistin katseen (eng. tourist gaze (Urry 2002) kohteena eli esteettisen\u00e4 maisemana. Tutkimuksen tulokset osoittavat, ett\u00e4 kielikuvatkin yksin\u00e4\u00e4n voivat toimia diskursiivisina keinoina ja siten osaltaan vaikuttaa matkailukohteiden kohdekuvan rakentumiseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-03-15T05:59:59Z\r\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-03-15T05:59:59Z (GMT). No. of bitstreams: 0\r\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "52", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "tourism discourse", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "figurative language", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Lappi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "The nature of Lapland as a touristic product : an analysis of nature discourses through figurative language", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202303152171", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": null, "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "matkailu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "diskurssianalyysi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "luontomatkailu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "matkailukohteet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "matkailulehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tourism", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "discourse analysis", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "nature tourism", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tourist destinations", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "travel magazines", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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