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[{"key": "dc.contributor.advisor", "value": "Gr\u00e9nman, Miia", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tuomainen, Tessa", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-02-13T10:42:57Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-02-13T10:42:57Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/85440", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkielman tarkoituksena on tarkastella Z-sukupolven motivaatiota kest\u00e4v\u00e4\u00e4n kulutukseen ja erityisesti verkon kautta tapahtuvaan C2C Second Hand-kulutukseen. Pyrkimyksen\u00e4 on my\u00f6s laajentaa tiet\u00e4myst\u00e4 kuluttamisessa tapahtuvasta transformaatiosta kohti kest\u00e4v\u00e4mp\u00e4\u00e4 kuluttamista ja analysoida, kuinka kest\u00e4vyysmurros on vaikuttanut Z-sukupolven kulutustottumuksiin.\nT\u00e4ss\u00e4 tutkielmassa hyvinvoinnin parantamiseen t\u00e4ht\u00e4\u00e4v\u00e4 transformatiivinen kuluttajatutkimus sek\u00e4 kest\u00e4v\u00e4 kuluttaminen yhdistet\u00e4\u00e4n nopeasti markkinaa\nkasvattavaan Second Hand -kulutukseen, mik\u00e4 tekee aiheesta ajankohtaisen ja mielenkiintoisen. Tutkielman kohderyhm\u00e4n\u00e4 toimii ymp\u00e4rist\u00f6tietoinen ja vastuullinen Z-sukupolvi, sill\u00e4 Z-sukupolvi edustaa l\u00e4hitulevaisuudessa suurinta osaa ty\u00f6ik\u00e4isist\u00e4, mink\u00e4 vuoksi heill\u00e4 on merkitt\u00e4v\u00e4 rooli yhteiskunnan siirtymisess\u00e4 kohti kest\u00e4v\u00e4mpi\u00e4 kulutustottumuksia.\nTutkimus suoritettiin kvalitatiivisena tutkimuksena ja aineisto ker\u00e4ttiin j\u00e4rjest\u00e4m\u00e4ll\u00e4 viisi nelj\u00e4n hengen fokusryhm\u00e4haastattelua. Tutkimusjoukko rajattiin vain yhden Second Hand -alustan k\u00e4ytt\u00e4jiin, jotta haastateltavien vastaukset muodostuvat samasta kokemuksesta. Tutkimuksen tulosten mukaan kest\u00e4v\u00e4 kuluttaminen on merkitt\u00e4v\u00e4 osa Z-sukupolven arvomaailmaa, arkea sek\u00e4 hyvinvointia, ja Z-sukupolvi pyrkii aktiivisesti muuttamaan omaa kulutusk\u00e4ytt\u00e4ytymist\u00e4 kest\u00e4v\u00e4mm\u00e4ksi. Motivaatio Second Hand -kulutukseen C2C -sovellusten kautta koostuu Z-sukupolven keskuudessa taloudellisesta, ideologisesta, k\u00e4yt\u00e4nn\u00f6llisest\u00e4, sosiaalisesta ja kest\u00e4vyyden motivaatiosta. Tutkielman tulokset korostavat Z-sukupolven roolia kest\u00e4vyysmurroksessa, sill\u00e4 heille kest\u00e4vyyden motivaatio on erityisen merkityksellinen ja he voivat t\u00e4ten saada muut ihmiset sek\u00e4 yritykset toimimaan kest\u00e4v\u00e4mmin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2023-02-13T10:42:57Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-02-13T10:42:57Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "63", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "transformatiivinen kuluttajatutkimus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Second Hand -kulutus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Z-sukupolven motivaatio kest\u00e4v\u00e4\u00e4n Second Hand -kulutukseen C2C -verkkoalustan kautta", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202302131730", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": 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"dc.subject.yso", "value": "kuluttajatutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kest\u00e4v\u00e4 kehitys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "motivaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kest\u00e4v\u00e4 kulutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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