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[{"key": "dc.contributor.advisor", "value": "Munnukka, Juha", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Maksimainen, Tarja", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-01-23T06:23:52Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-01-23T06:23:52Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/85118", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkimuksessa perehdyt\u00e4\u00e4n ohjelmoijien arvoihin ja siihen, miten arvot\nvaikuttavat yrityksen houkuttelevuuteen ty\u00f6nantajana. Tutkimus on ajankohtainen, sill\u00e4\nalalla vallitsevat usein ty\u00f6nhakijoiden markkinat. Ty\u00f6nantajien on t\u00e4ll\u00f6in panostettava\nerityisesti ty\u00f6nantajabr\u00e4ndiins\u00e4 ja teht\u00e4v\u00e4 yrityksest\u00e4 houkutteleva ty\u00f6nantaja.\nTutkimuksessa yhdistet\u00e4\u00e4n useita n\u00e4kemyksi\u00e4 ty\u00f6nhakijoiden arvoista. N\u00e4ist\u00e4 on\ntutkimuksessa koottu kahdeksan arvoa: psykologinen arvo, sosiaalinen arvo,\nsoveltamisarvo, kehittymisarvo, taloudellinen arvo, yhteiskunnallinen arvo, ty\u00f6nteon\ntasapaino sek\u00e4 kiinnostusarvo. T\u00e4m\u00e4n lis\u00e4ksi tutkimuksessa kartoitetaan aiempia\ntutkimustuloksia arvojen vaikutuksesta houkuttelevuuteen sek\u00e4 ty\u00f6nantajan\nhoukuttelevuuden rakentumisesta ty\u00f6nantajabr\u00e4ndin avulla.\nTutkimus on tehty yhdistelm\u00e4n\u00e4 teemahaastattelua sek\u00e4 kyselytutkimusta.\nTeemahaastattelu tehtiin 10 ohjelmoijalle ja sen pohjalta rakennettiin 37 kysymyksen\nkysely, jossa vastaajat valitsivat aina kahden erilaisen skenaarion v\u00e4lilt\u00e4.\nKyselytutkimuksen t\u00e4ytti 52 ohjelmoijaa.\nTutkimuksessa selvisi, ett\u00e4 t\u00e4rkeimpi\u00e4 arvoja ohjelmoijille ovat kiinnostus- ja\nkehitysarvo, sek\u00e4 yhteiskunnalliset arvot. T\u00e4m\u00e4 tarkoittaa sit\u00e4, ett\u00e4 ohjelmoijille on\nhyvin t\u00e4rke\u00e4\u00e4 oppia ty\u00f6ss\u00e4\u00e4n uutta, mink\u00e4 lis\u00e4ksi heit\u00e4 kiinnostavat tunnetut yritykset\nja tuotteet sek\u00e4 peliala. Lis\u00e4ksi ohjelmoijille on t\u00e4rke\u00e4\u00e4, ett\u00e4 yritys toimii eettisesti.\nTutkimuksen mukaan palkalla on verrattain v\u00e4h\u00e4n merkityst\u00e4 ty\u00f6paikan valinnan\nkannalta. Selvisi my\u00f6s, ett\u00e4 kehitysarvo ja yhteiskunnalliset arvot korreloivat\nnegatiivisesti, eli urakehityst\u00e4 t\u00e4rke\u00e4n\u00e4 pit\u00e4v\u00e4t eiv\u00e4t pit\u00e4neet yrityksen eettisyytt\u00e4 yht\u00e4\nmerkityksellisin\u00e4 kuin muut. Yksil\u00f6lliset erot voivat kuitenkin olla suuria.\nTutkimuksen perusteella on selv\u00e4\u00e4, ett\u00e4 yrityksen on t\u00e4rke\u00e4\u00e4 pit\u00e4\u00e4 yll\u00e4 hyv\u00e4\u00e4 mainetta\nollakseen houkutteleva ty\u00f6nantaja. T\u00e4h\u00e4n on hyv\u00e4 pyrki\u00e4 viestim\u00e4ll\u00e4 yrityksen\ntodellisista arvoista. On my\u00f6s t\u00e4rke\u00e4\u00e4 pyrki\u00e4 l\u00f6yt\u00e4m\u00e4\u00e4n yrityksen arvoja vastaavia\nty\u00f6nhakijoita, sill\u00e4 t\u00e4ll\u00f6in my\u00f6s ty\u00f6nantajabr\u00e4ndin toimenpiteet ovat aitoja ja tekev\u00e4t\nyrityksest\u00e4 entist\u00e4 houkuttelevamman ty\u00f6nantajan oikealle kohderyhm\u00e4lle.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-01-23T06:23:52Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-01-23T06:23:52Z (GMT). No. of bitstreams: 0\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "76", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ty\u00f6nantajabr\u00e4ndi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "houkuttelevuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Ty\u00f6nantaja-arvojen vaikutus ty\u00f6nantajan houkuttelevuuteen", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202301231416", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "maine", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "rekrytointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "arvot (k\u00e4sitykset)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ty\u00f6nantajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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