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sponsorship
marketing
Instagram
sports
social media
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http://www.yso.fi/onto/yso/p1759
http://www.yso.fi/onto/yso/p5878
http://www.yso.fi/onto/yso/p29366
http://www.yso.fi/onto/yso/p965
http://www.yso.fi/onto/yso/p20774
|
| author |
Kemppainen, Saara
|
| author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
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Kemppainen, Saara
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Kemppainen, Saara
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Kemppainen, Saara
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Jyväskylän yliopisto
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<qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>Utilization of influencer marketing in sport sponsorship on Instagram</title><creator>Kemppainen, Saara</creator><contributor type="tiedekunta" lang="fi">Kauppakorkeakoulu</contributor><contributor type="tiedekunta" lang="en">School of Business and Economics</contributor><contributor type="laitos" lang="fi">Taloustieteet</contributor><contributor type="laitos" lang="en">Business and Economics</contributor><contributor type="yliopisto" lang="fi">Jyväskylän yliopisto</contributor><contributor type="yliopisto" lang="en">University of Jyväskylä</contributor><contributor type="oppiaine" lang="fi">Markkinointi</contributor><contributor type="oppiaine" lang="en">Marketing</contributor><contributor type="oppiainekoodi">20423</contributor><subject type="other">sport marketing</subject><subject type="other">Rule 40</subject><subject type="other">ambush marketing</subject><subject type="other">brand engagement</subject><subject type="other">halo effect</subject><subject type="other">eWoM</subject><subject type="other">paid collaboration</subject><subject type="yso">henkilöbrändäys</subject><subject type="yso">sosiaalinen media</subject><subject type="yso">urheilu</subject><subject type="yso">vaikuttajamarkkinointi</subject><subject type="yso">urheilijat</subject><subject type="yso">personal branding</subject><subject type="yso">social media</subject><subject type="yso">sports</subject><subject type="yso">influencer marketing</subject><subject type="yso">athletes</subject><available>2023-01-16T06:21:28Z</available><issued>2023</issued><type lang="fi">Pro gradu -tutkielma</type><type lang="en">Master’s thesis</type><identifier type="uri">https://jyx.jyu.fi/handle/123456789/85017</identifier><identifier type="urn">URN:NBN:fi:jyu-202301161320</identifier><language type="iso">en</language><rights>In Copyright</rights><rights type="copyright">© The Author(s)</rights><rights type="accesslevel">openAccess</rights><rights type="url">https://rightsstatements.org/page/InC/1.0/</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-202301161320</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/85017/1/URN%3aNBN%3afi%3ajyu-202301161320.pdf" name="URN:NBN:fi:jyu-202301161320.pdf" type="application/pdf" length="967184" sequence="1"/><recordID>123456789_85017</recordID></qualifieddc>
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Kemppainen, Saara
Utilization of influencer marketing in sport sponsorship on Instagram
sport marketing
Rule 40
ambush marketing
brand engagement
halo effect
eWoM
paid collaboration
henkilöbrändäys
sosiaalinen media
urheilu
vaikuttajamarkkinointi
urheilijat
personal branding
social media
sports
influencer marketing
athletes
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Markkinointi
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_85017&index=0&size=large
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Utilization of influencer marketing in sport sponsorship on Instagram
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Utilization of influencer marketing in sport sponsorship on Instagram
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Utilization of influencer marketing in sport sponsorship on Instagram
Utilization of influencer marketing in sport sponsorship on Instagram
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Utilization of influencer marketing in sport sponsorship on Instagram
Utilization of influencer marketing in sport sponsorship on Instagram
|
| title_short |
Utilization of influencer marketing in sport sponsorship on Instagram
|
| title_sort |
utilization of influencer marketing in sport sponsorship on instagram
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Utilization of influencer marketing in sport sponsorship on Instagram
|
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sport marketing
Rule 40
ambush marketing
brand engagement
halo effect
eWoM
paid collaboration
henkilöbrändäys
sosiaalinen media
urheilu
vaikuttajamarkkinointi
urheilijat
personal branding
social media
sports
influencer marketing
athletes
|
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Rule 40
ambush marketing
athletes
brand engagement
eWoM
halo effect
henkilöbrändäys
influencer marketing
paid collaboration
personal branding
social media
sosiaalinen media
sport marketing
sports
urheilijat
urheilu
vaikuttajamarkkinointi
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http://www.urn.fi/URN:NBN:fi:jyu-202301161320
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