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[{"key": "dc.contributor.advisor", "value": "Asunta, Laura", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Lahtinen, Sanni", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-01-16T06:16:27Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-01-16T06:16:27Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/85015", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kansainv\u00e4lisilt\u00e4 yrityksilt\u00e4 odotettaan nykymaailmassa aktiivista osallistumista globaalien ja yhteiskunnallisten ongelmien ratkaisemiseen (Edelmann 2022, 26\u201330; 33). Yritysvastuuteemat ovat olleet keskeinen haaste my\u00f6s yritysviestinn\u00e4n ammattilaisille (Zerfass ym. 2020; 2021; 2022). Ratkaisuksi on tarjottu yritysdiplomatiaa: sen avulla yritykset voisivat kantaa vastuunsa yhteiskunnista (Westermann-Behaylo ym. 2015, 387). On jopa ehdotettu, ett\u00e4 suomalaisten viestinn\u00e4n ammattilaisten ty\u00f6nkuva olisi hahmotettava uudelleen yritysdiplomatian n\u00e4k\u00f6kulmasta (Melgin & Nieminen 2018, 23\u201324).\nYritysdiplomatian k\u00e4site viittaa toimiin, joilla monikansalliset yritykset pyrkiv\u00e4t vahvistamaan legitimiteetti\u00e4\u00e4n ja vaikuttamaan poliittisiin p\u00e4\u00e4t\u00f6ksiin. Yritysdiplomatian toimet kohdistuvat toimintamaiden avainsidosryhmiin. (Ingenhoff & Marschlich 2019, 358.) Julkisuus- ja yritysdiplomatian ja PR:n yhteydet on tutkimuksessa todettu useaan kertaan, mutta etenkin yritysdiplomatian empiirinen tutkimus on ollut l\u00e4hes olematonta (White 2015, 318\u2013 319; Vanc & Fitzpatrick 2016, 437). T\u00e4m\u00e4 maisterintutkielma tarkasteli yritysdiplomatian piirteit\u00e4 suomalaisten, kansainv\u00e4lisesti toimivien yritysten toiminnassa. Lis\u00e4ksi haluttiin selvitt\u00e4\u00e4, millaisia yritysdiplomatian piirteit\u00e4 on tunnistettavissa kyseisten yritysten viestint\u00e4osastojen ty\u00f6st\u00e4. Johtavien viestinn\u00e4n ammattilaisten haastattelu- ja kyselyaineisto analysoitiin laadullisen sis\u00e4ll\u00f6nanalyysin menetelm\u00e4ll\u00e4.\nAnalyysin tuloksena suomalaisten, kansainv\u00e4lisesti toimivien yritysten toiminnasta oli tunnistettavissa yritysdiplomatian piirteit\u00e4: poliittiseen p\u00e4\u00e4t\u00f6ksentekoon ja julkiseen keskusteluun vaikuttaminen, vastuullisuuden korostunut vaikutus yrityksen legitimiteetille sek\u00e4 l\u00e4ht\u00f6maan maakuvan hy\u00f6dynt\u00e4minen. Poliittisiin konflikteihin varautumista toiminta- alueillaan yritykset eiv\u00e4t sen sijaan aineiston perusteella harjoittaneet. Yritysten viestint\u00e4osastot osallistuivat sek\u00e4 julkiseen keskusteluun ja poliittiseen p\u00e4\u00e4t\u00f6ksentekoon vaikuttamiseen ett\u00e4 yrityksen legitimiteetin yll\u00e4pitoon yrityksen vastuullisuustoimia viestinn\u00e4llist\u00e4m\u00e4ll\u00e4. Tulosten perusteella yritysdiplomatia ei kuitenkaan ollut tietoista eiv\u00e4tk\u00e4 johtavat viestinn\u00e4n ammattilaiset k\u00e4sitt\u00e4neet ty\u00f6t\u00e4\u00e4n yritysdiplomatian kontekstissa. T\u00e4m\u00e4n tutkimuksen perusteella vaikuttamisty\u00f6 ja yritysdiplomaattinen n\u00e4k\u00f6kulma eiv\u00e4t olleet m\u00e4\u00e4ritt\u00e4vi\u00e4 tekij\u00f6it\u00e4 yritysten viestint\u00e4osastojen ty\u00f6ss\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-01-16T06:16:27Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-01-16T06:16:27Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "70", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "julkisuusdiplomatia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "maakuva", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yritysdiplomatia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viestinn\u00e4n johtaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Julkisuusdiplomatian piirteet suomalaisten yritysten viestint\u00e4osastojen ty\u00f6ss\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202301161318", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yritysvastuu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "legitimiteetti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vaikuttaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kansainv\u00e4liset yritykset", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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