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[{"key": "dc.contributor.advisor", "value": "Frank, Lauri", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Immonen, Sauli", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-12-23T07:36:22Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-12-23T07:36:22Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/84575", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa selvitet\u00e4\u00e4n, miten luottamus Googlen hakukoneen tulosia kohtaan rakentuu. Kyseisell\u00e4 hakukoneella on yli 90 % markkinaosuus ja se on merkitt\u00e4v\u00e4 keino tuotteiden ja tiedon etsimiseen. Hakukoneen toiminta ja algoritmin suositukset nauttivat itsess\u00e4\u00e4n suurta luottamusta. Tutkimus on toteutettu kirjallisuuskatsauksen ja empiirisen tutkimuksen yhdistelm\u00e4n\u00e4. Kirjallisessa osuudessa avataan hakukoneen toimintaperiaate ja tuodaan esiin tutkimuksen kannalta relevantti k\u00e4sitteist\u00f6 siit\u00e4 n\u00e4k\u00f6kulmasta, miten tulossivu muodostuu ja mit\u00e4 se sis\u00e4lt\u00e4\u00e4. Lis\u00e4ksi kirjallinen osuus esittelee luottamuksen rakentumisen verkkov\u00e4litteisiss\u00e4 prosesseissa ja tuo kokonaisuuden hakukonetulosten kontekstiin. Kirjallisessa osiossa esitet\u00e4\u00e4n my\u00f6s luottamusperusteinen p\u00e4\u00e4t\u00f6ksentekomalli verkkoymp\u00e4rist\u00f6\u00f6n, jota k\u00e4ytet\u00e4\u00e4n my\u00f6hemmin tulosten analysoinnissa ja esitt\u00e4misess\u00e4. Empiirisess\u00e4 vaiheessa toteutettiin fenomenografinen ja puolistrukturoitu teemahaastattelu, jossa haastateltiin kahdeksaa 25\u201334-vuotiasta miest\u00e4. Tarkoituksena oli selvitt\u00e4\u00e4 yksityiskohtaisesti, mill\u00e4 perusteella luottamus hakutuloksia kohtaan rakentuu, koetaanko maksetut mainokset luotettavina ja mihin sivustokehitt\u00e4j\u00e4n kannattaa kiinnitt\u00e4\u00e4 huomiota maksimoidakseen luottamuksen tuntua k\u00e4ytt\u00e4jiss\u00e4 Google-n\u00e4kyvyytt\u00e4ns\u00e4 kohtaan. Tulokset osoittivat, ett\u00e4 luottamus rakentuu k\u00e4ytt\u00e4j\u00e4n mukaan hyvin yksil\u00f6kohtaisesti, eik\u00e4 n\u00e4in ollen standardi-soitua s\u00e4\u00e4nn\u00f6st\u00f6\u00e4 voida listata. Suurin luottamuksen rakentumiseen vaikuttava tekij\u00e4 oli sivuston takaa l\u00f6ytyv\u00e4, positiivisen mielikuvan aikaansaava br\u00e4ndi. T\u00e4t\u00e4 seikkaa tukivat tutussa muodossa oleva domain (verkko-osoite), selke\u00e4 ja kieliopillisesti oikein kirjoitettu otsikko ja metadescription, sek\u00e4 hakutuloksen sijoitus. Mainoksia klikataan yh\u00e4 harvoin, mutta ne n\u00e4hd\u00e4\u00e4n verrattaessa orgaanisiin tuloksiin ep\u00e4luotettavuuden sijaan huonommin hakua vastaavina vaihtoehtoina. T\u00e4t\u00e4 yleistyst\u00e4 riitauttaa osaltaan Google Shopping -tulokset, jotka n\u00e4hd\u00e4\u00e4n positiivisena ominaisuutena, jota ei v\u00e4ltt\u00e4m\u00e4tt\u00e4 miellet\u00e4 mainokseksi. T\u00e4m\u00e4 tutkimus p\u00e4ivitt\u00e4\u00e4 vanhentunutta tietoa ottamalla viimeisimm\u00e4t lis\u00e4ykset Googlen tulossivulla huomioon ja osaltaan vahvistaa my\u00f6s aiemmin tutkittuja seikkoja.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This Master\u2019s Thesis explains how trust is built towards Google\u2019s search engine results. The search engine in question has over 90 % market share and it\u2019s an effective tool for searching information and products and Users tend to highly trust its operations and algorithm. This research has been carried out as a combination of literature review and empirical research. In the literature review, the operating principles of search engine and relevant concepts are explained especially focusing on how the search engine result page forms and what it consists of. In addition, literature review presents the online trust-building processes and brings the whole concept to the world of search engines. This part also presents a loot-based decision-making model for the online environment, which will be used later in the analysis and presentation of the results. In the empirical phase qualitative research was conducted in the form of semi-structured thematic interview in which eight men aged 25-34 were interviewed. The purpose was to find out in detail on what basis trust in search engine results is built, whether paid advertisements are perceived as reliable and in what site-developer should pay attention to maximize experienced trust among users in towards their Google-visibility. The results showed that, according to the user, trust is built very individually, and therefore standardized actions on result page can\u2019t be determined. The biggest factor influencing trust was the brand behind the search result. This factor was supported by the familiar domain, clear and grammatically correct title and metadescription, and the ranking of the search result. Ads are still rarely clicked, but when compared to organic results, they are seen as not as great match with the made search. Trust is not necessarily part of the decision making in what comes to clicking ads. For example, Google Shopping -results are seen as a positive and reliable feature. This study updates outdated information considering the most recent additions Google\u2019s results page and helps to confirm previously researched points as well.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-12-23T07:36:22Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-12-23T07:36:22Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "57", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "hakukone", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "SERP", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tulossivu", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "hakutulos", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kuluttajan hakukonek\u00e4ytt\u00e4ytyminen : miten luottamus hakukoneen tuloksia kohtaan rakentuu?", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202212235815", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "restrictedAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hakuohjelmat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "luottamus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Google", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tiedonhaku", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyv\u00e4skyl\u00e4 University Library (https://kirjasto.jyu.fi/collections/archival-workstation).", "language": "en", "element": "rights", "qualifier": "accessrights", "schema": "dc"}, {"key": "dc.rights.accessrights", "value": "Tekij\u00e4 ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyv\u00e4skyl\u00e4n yliopiston kirjaston arkistoty\u00f6semalta. Ks. https://kirjasto.jyu.fi/kokoelmat/arkistotyoasema..", "language": "fi", "element": "rights", "qualifier": "accessrights", "schema": "dc"}]
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