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[{"key": "dc.contributor.advisor", "value": "Pekkala, Kaisa", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kolehmainen, Verneri", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-12-22T05:44:49Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-12-22T05:44:49Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/84544", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Viime vuosikymmenien aikana videopeliala sek\u00e4 sit\u00e4 k\u00e4sittelev\u00e4 tutkimus on ollut kiihtyv\u00e4ss\u00e4 kasvussa. Perinteisten hy\u00f6dykkeiden lis\u00e4ksi nykyisin myyt\u00e4v\u00e4t virtuaalihy\u00f6dykkeet ovat merkitt\u00e4v\u00e4ss\u00e4 asemassa kuluttajille tarjottavina tuotteina. Aiempi tutkimuskirjallisuus keskittyy analysoimaan k\u00e4ytt\u00e4jien kokemuksia virtuaalihy\u00f6dykkeiden kauppaan liittyen. Tarkastelemalla virtuaalihy\u00f6dykkeiden ominaisuuksia sek\u00e4 kauppapaikkojen toimintoja kuvataan uudenlaiseen kaupank\u00e4yntiin vaikuttavia tekij\u00f6it\u00e4. T\u00e4ss\u00e4 tutkielmassa selvitettiin, millaiset virtuaalihy\u00f6dykkeen ominaisuudet vaikuttavat tuotteen myyntiin sek\u00e4 miten virtuaalihy\u00f6dykkeiden kauppapaikat tukevat asiakastyytyv\u00e4isyytt\u00e4 ja ostomotivaatiota. Tutkimusmenetelm\u00e4n\u00e4 k\u00e4ytettiin kirjallisuuskatsausta hy\u00f6dynt\u00e4en kansainv\u00e4lisiss\u00e4 lehdiss\u00e4 julkaistuja tutkimusartikkeleja. Tutkimuksessa havaittiin, ett\u00e4 k\u00e4ytt\u00e4jien tunteet ovat vahvasti sidoksissa ostop\u00e4\u00e4t\u00f6ksen tekemiseen.\nVirtuaalihy\u00f6dykkeiden myynniss\u00e4 on keskitytt\u00e4v\u00e4 tarkastelemaan hy\u00f6dykkeiden emotionaalista arvoa sek\u00e4 mittaamaan k\u00e4ytt\u00e4j\u00e4tyytyv\u00e4isyytt\u00e4. Ty\u00f6kaluja n\u00e4iden edist\u00e4miseksi ovat alustan tarjoamat sosiaaliset toiminnot.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Miia Hakanen (mihakane@jyu.fi) on 2022-12-22T05:44:49Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-12-22T05:44:49Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "28", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "virtuaalihy\u00f6dyke", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "virtuaaliset ymp\u00e4rist\u00f6t", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Virtuaalihy\u00f6dykkeiden ominaisuudet ja myynti videopeleiss\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202212225789", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "601", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "videopelit", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "myynti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkokauppa", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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