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[{"key": "dc.contributor.advisor", "value": "Moisio, Olli-Pekka", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Hanhisalo, Timo", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-12-15T12:01:14Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-12-15T12:01:14Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/84421", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "K\u00e4sill\u00e4 olevan tutkimuksen tarkoituksena on muodostaa k\u00e4sitys Frankfurtin koulun\npiiriss\u00e4 kehitetyst\u00e4 kulttuuriteollisuusteoriasta ja etsi\u00e4 tapoja, joilla sit\u00e4 on\nmahdollista soveltaa sosiaalisen median tutkimiseen ilmi\u00f6n\u00e4. Koska teoria on\nmuotoiltu toisen maailmansodan aikana Yhdysvalloissa, on tarpeen asettaa se\nhistorialliseen ja kulttuurilliseen kontekstiinsa sek\u00e4 ottaa talousj\u00e4rjestelm\u00e4n ja\nmediakent\u00e4n l\u00e4pik\u00e4ym\u00e4t muutokset huomioon silt\u00e4 osin, kun ne ovat teorian\nsoveltamisen kannalta olennaisia. Esitelty\u00e4ni k\u00e4ytetyn teoreettisen viitekehyksen\nsiirryn k\u00e4sittelem\u00e4\u00e4n kaupallista sosiaalista mediaa modernin kulttuuriteollisuuden\nmuotona yhteiskunnassa, jossa uusliberaali kapitalismi on saavuttanut hegemonisen\naseman. Tarkastelen sit\u00e4, miten sosiaalisen median liiketoimintamallit ja\nsuunnitteluratkaisut edist\u00e4v\u00e4t kulttuurin alueella etenevi\u00e4 esineellistymisen ja\ntavaroitumisen prosesseja, jotka kultuuriteollisuusteoria alun perin liitti\njoukkotiedotusv\u00e4lineisiin ja viihdeteollisuuteen. Lis\u00e4ksi l\u00e4hestyn modernissa\ntutkimuskirjallisuudessa esitettyj\u00e4 malleja kaupallisen sosiaalisen median\ntoiminnasta fetisismin k\u00e4sitteen kautta kuvatakseni tapaa, jolla taloudellisen\nintressin ohjaamat sosiaalisen median alustat pyrkiv\u00e4t ylitt\u00e4m\u00e4\u00e4n tavaraluonteensa\nja n\u00e4ytt\u00e4ytym\u00e4\u00e4n luonnollisena osana ihmisten arkitodellisuutta. Yksi\nkulttuuriteollisuusteorian keskeisist\u00e4 v\u00e4itteist\u00e4 on, ett\u00e4 teollisen tuotannon piirteit\u00e4\nsaava kaupallinen kulttuuri paitsi edist\u00e4\u00e4 voitontavoittelun logiikan levi\u00e4mist\u00e4\nyhteiskunnassa, my\u00f6s vakaannuttaa vallitsevan yhteiskuntaj\u00e4rjestelm\u00e4n asemaa\nvet\u00e4m\u00e4ll\u00e4 yleis\u00f6ns\u00e4 osaksi kapitalismin kiertokulkua. Esit\u00e4n tutkimuksessa, ett\u00e4\nsocial networking site -tyyppiset sosiaalisen median alustat edist\u00e4v\u00e4t t\u00e4t\u00e4 ideologista\nfunktiota kahdella tavalla. Ensimm\u00e4inen liittyy henkil\u00f6br\u00e4ndiajatteluun, joka tuottaa\nn\u00e4enn\u00e4isyksil\u00f6llisyytt\u00e4 ja konformismia sosiaalisen paineen sek\u00e4 alustoilla\nvallitsevan jakamisen imperatiivin kautta. Toinen juontuu alustojen roolista\nkulutuskulttuuriin sidotun henkil\u00f6kohtaisen identiteetin muodostamisessa ja\nilmaisemisessa", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2022-12-15T12:01:14Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-12-15T12:01:14Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "74", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "N\u00e4enn\u00e4isyksil\u00f6llisyys ja tuotteistettu identiteetti : sosiaalisen median tarkastelua kulttuuriteollisuusteorian n\u00e4k\u00f6kulmasta", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202212155676", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Yhteiskuntatieteiden ja filosofian laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Social Sciences and Philosophy", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Filosofia", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Philosophy", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "201", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kulttuuriteollisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "identiteetti", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kriittinen teoria", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "uusliberalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ideologiat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "yhteiskuntafilosofia", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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