Digital transformation through e commerce in Finnish small and medium sized enterprises a multi-case study

Digitaalinen transformaatio verkkokaupan kautta on ollut suosittu tutkimusaihe jo yli vuosikymmenen ajan. Viimeaikainen Covid-19-pandemia vauhditti monien yritysten verkkokauppakehitystä, sillä ne joutuivat siirtymään verkkoon pysyäkseen pinnalla pandemian aiheuttamien rajoitusten aikana. Mutta mitä...

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Päätekijä: Peltola, Olli
Muut tekijät: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2022
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/84420
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author Peltola, Olli
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_facet Peltola, Olli Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä Peltola, Olli Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology Jyväskylän yliopisto University of Jyväskylä
author_sort Peltola, Olli
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description Digitaalinen transformaatio verkkokaupan kautta on ollut suosittu tutkimusaihe jo yli vuosikymmenen ajan. Viimeaikainen Covid-19-pandemia vauhditti monien yritysten verkkokauppakehitystä, sillä ne joutuivat siirtymään verkkoon pysyäkseen pinnalla pandemian aiheuttamien rajoitusten aikana. Mutta mitä yhteistä on onnistuneissa verkkokauppaprojekteissa, ja miten teknologian hyväksymisen teoreettiset viitekehykset ovat linjassa niiden kanssa? Kirjallisuuskatsauksessa tarkasteltiin kolmea yleisintä teknologian hyväksymisen mallia ja tunnistettiin tärkeimmät tekijät, jotka vaikuttavat teknologian omaksumiseen. Kirjallisuuskatsauksen lisäksi haastateltiin seitsemän suomalaista yritystä, jotka ovat hiljattain siirtyneet verkkokauppaan. Empiirisessä osassa tunnistettiin elementtejä, jotka vaikuttivat verkkokauppaprojektien onnistumiseen, ja näitä elementtejä verrattiin teoreettisessa vaiheessa löydettyihin elementteihin. Tulosten perusteella haastatteluista tunnistetut elementit ovat hyvin linjassa teoreettisten viitekehysten teemojen kanssa. Esimerkiksi suorituskyvyn ja vaativuuden odotusarvot olivat esillä vahvasti jokaisessa verkkokauppaprojektissa, ja haasteita tuottivat yritysten muun liiketoiminnan linjaaminen yhteen verkkokauppaliiketoiminnan kanssa. Digital transformation through e-commerce has been a popular topic for over a decade now. The recent Covid-19 pandemic accelerated the e-commerce development of many companies, as they were forced to go online to stay afloat during the restrictions caused by the pandemic. But what are the commonalities in successful e-commerce projects, and how are the theoretical frameworks of technology adaptation aligned with them? The literature review examined the three most common models of technology adoption and identified the most important factors that affect technology adoption. In addition to the literature review, seven interviews were conducted with Finnish companies that have recently made the transition to e-commerce. In the empirical part, elements that influenced the success of the e-commerce projects were identified, and these elements were compared with the elements found in the theoretical phase. Based on the results, the elements identified from the interviews are well aligned with the themes of the theoretical frameworks. For example, the expectations of performance and effort were strongly present in every e-commerce project, and challenges were brought about by aligning the companies' other business with the e-commerce business.
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spellingShingle Peltola, Olli Digital transformation through e commerce in Finnish small and medium sized enterprises : a multi-case study Tietojärjestelmätiede Information Systems Science 601 verkkokauppa pienet ja keskisuuret yritykset digitalisaatio COVID-19 innovaatiot digitaalitekniikka electronic commerce small and medium-sized enterprises digitalisation innovations digital technology
title Digital transformation through e commerce in Finnish small and medium sized enterprises : a multi-case study
title_full Digital transformation through e commerce in Finnish small and medium sized enterprises : a multi-case study
title_fullStr Digital transformation through e commerce in Finnish small and medium sized enterprises : a multi-case study Digital transformation through e commerce in Finnish small and medium sized enterprises : a multi-case study
title_full_unstemmed Digital transformation through e commerce in Finnish small and medium sized enterprises : a multi-case study Digital transformation through e commerce in Finnish small and medium sized enterprises : a multi-case study
title_short Digital transformation through e commerce in Finnish small and medium sized enterprises
title_sort digital transformation through e commerce in finnish small and medium sized enterprises a multi case study
title_sub a multi-case study
title_txtP Digital transformation through e commerce in Finnish small and medium sized enterprises : a multi-case study
topic Tietojärjestelmätiede Information Systems Science 601 verkkokauppa pienet ja keskisuuret yritykset digitalisaatio COVID-19 innovaatiot digitaalitekniikka electronic commerce small and medium-sized enterprises digitalisation innovations digital technology
topic_facet 601 COVID-19 Information Systems Science Tietojärjestelmätiede digitaalitekniikka digital technology digitalisaatio digitalisation electronic commerce innovaatiot innovations pienet ja keskisuuret yritykset small and medium-sized enterprises verkkokauppa
url https://jyx.jyu.fi/handle/123456789/84420 http://www.urn.fi/URN:NBN:fi:jyu-202212155675
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