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marketing
sports
gamification
professional sports
sponsorship
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http://www.yso.fi/onto/yso/p5878
http://www.yso.fi/onto/yso/p965
http://www.yso.fi/onto/yso/p27310
http://www.yso.fi/onto/yso/p14504
http://www.yso.fi/onto/yso/p1759
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Kunnas, Leena
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| author2 |
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
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Kunnas, Leena
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
Jyväskylän yliopisto
University of Jyväskylä
Markkinointi
Marketing
20423
Kunnas, Leena
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Kunnas, Leena
The future potential of gamification in a professional sports marketing context
engagement
sportainment
sitouttaminen
motivaatio
viihde
vuorovaikutus
pelillistäminen
markkinointi
urheilu
asiakaskokemus
markkinointiviestintä
ammattiurheilu
committing someone
motivation (mental objects)
entertainment
interaction
gamification
marketing
sports
customer experience
marketing communication
professional sports
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Markkinointi
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https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_84270&index=0&size=large
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| title |
The future potential of gamification in a professional sports marketing context
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The future potential of gamification in a professional sports marketing context
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The future potential of gamification in a professional sports marketing context
The future potential of gamification in a professional sports marketing context
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The future potential of gamification in a professional sports marketing context
The future potential of gamification in a professional sports marketing context
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| title_short |
The future potential of gamification in a professional sports marketing context
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future potential of gamification in a professional sports marketing context
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The future potential of gamification in a professional sports marketing context
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| topic |
engagement
sportainment
sitouttaminen
motivaatio
viihde
vuorovaikutus
pelillistäminen
markkinointi
urheilu
asiakaskokemus
markkinointiviestintä
ammattiurheilu
committing someone
motivation (mental objects)
entertainment
interaction
gamification
marketing
sports
customer experience
marketing communication
professional sports
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ammattiurheilu
asiakaskokemus
committing someone
customer experience
engagement
entertainment
gamification
interaction
marketing
marketing communication
markkinointi
markkinointiviestintä
motivaatio
motivation (mental objects)
pelillistäminen
professional sports
sitouttaminen
sportainment
sports
urheilu
viihde
vuorovaikutus
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https://jyx.jyu.fi/handle/123456789/84270
http://www.urn.fi/URN:NBN:fi:jyu-202212125528
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