The essential knowledge, skills and personal attributes of the 2020s marketing professional

The essential knowledge, skills and personal attributes of the 2020s marketing professional

Bibliographic Details
Main Author: Ojanperä, Riikka
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2022
Subjects:
marketing knowledge
meta-skills
technical skills
personal attributes
markkinoinnin koulutus
markkinointitiedot
metataidot
tekniset taidot
persoonallisuuspiirteet
markkinointi
koulutus
ammattitaito
marketing
education and training
professional skills
Online Access: https://jyx.jyu.fi/handle/123456789/84182
Description
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