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[{"key": "dc.contributor.advisor", "value": "Skippari, Mika", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Lehto, Emmi", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-11-21T06:35:44Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-11-21T06:35:44Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/83992", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tarkoituksena on kartoittaa kuluttajien asenteita henkil\u00f6kohtaisen \ndatan hallinnointiin liittyen \u2013 erityisesti markkinoinnin konseptissa. Pyrkimyksen\u00e4 on \ntuoda lis\u00e4\u00e4 tietoa kuluttajien kokemista heikkouksista ja vahvuuksista nykymuotoisissa \nj\u00e4rjestelmiss\u00e4 jakaa ja hallinnoida henkil\u00f6kohtaista dataa. Tutkimuksessa tullaan selvitt\u00e4m\u00e4\u00e4n, voisiko digitaalinen identiteettilompakko ratkaista nykymuotoisessa datanhallinnointij\u00e4rjestelm\u00e4ss\u00e4 havaitut puutteet. Samalla k\u00e4yd\u00e4\u00e4n l\u00e4pi j\u00e4rjestelm\u00e4n mahdollistavan\nlohkoketjuteknologian toiminnallisuus ja hy\u00f6dyt. Motiiveina tutkimuksen taustalla toimivat paitsi henkil\u00f6kohtainen kiinnostus kuluttajadataa, identiteettilompakkoa kohtaan\nsek\u00e4 lohkoketjuteknologiaa koskevan tutkimuskirjallisuuden v\u00e4h\u00e4isyys Suomessa.\nTutkimuksessa k\u00e4sitell\u00e4\u00e4n aluksi mit\u00e4 henkil\u00f6datalla ja t\u00e4st\u00e4 muodostuvalla, markkinoinnin k\u00e4ytt\u00f6tarkoituksiin hy\u00f6dynnett\u00e4v\u00e4ll\u00e4 massadatalla tarkoitetaan, sek\u00e4 miten konseptit \nturvallisuudesta ja yksityisyydest\u00e4 kietoutuvat datasta k\u00e4yt\u00e4v\u00e4\u00e4n keskusteluun. T\u00e4m\u00e4n \nj\u00e4lkeen perehdyt\u00e4\u00e4n tarkemmin yksil\u00f6iden oman datan hallinnoinnin mahdollistavaan \nlohkoketjuteknologiaan ja sen mahdollisuuksiin. Lopuksi tutkimuksessa esitell\u00e4\u00e4n toteutettu kvalitatiivinen tutkimus, jossa hy\u00f6dynnet\u00e4\u00e4n teknologian hyv\u00e4ksynt\u00e4\u00e4 selitt\u00e4m\u00e4\u00e4n \nja ennustamaan kehitettyj\u00e4 mallia teknologian hyv\u00e4ksynn\u00e4st\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2022-11-21T06:35:44Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-11-21T06:35:44Z (GMT). No. of bitstreams: 0\n Previous issue date: 2020", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "44", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "lohkoketjuteknologia", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "identiteettilompakko", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "henkil\u00f6tietodata", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Haasteet markkinoinnin tarkoituksiin ker\u00e4tt\u00e4v\u00e4n henkil\u00f6datan hallinnoinnissa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202211215278", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatinty\u00f6", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "lohkoketjut", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitalisaatio", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "digitaalinen markkinointi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "teknologia", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tutkimus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "big data", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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