Employees' expectations of communicative work in internal communication a case study

Organisaatioiden jatkuvasti muuttuva ja kompleksinen toimintaympäristö on vaikuttanut viestintäympäristöön ja työntekijöiden viestintäroolin kasvamiseen organisaation viestinnässä (Pekkala, 2021). Organisaatiot odottavat, että työntekijät viestivät aktiivisesti eikä viestintä ole enää vain viestinnä...

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Bibliografiset tiedot
Päätekijä: Salmi, Eeva
Muut tekijät: Jyväskylä University School of Business and Economics, Jyväskylän yliopiston kauppakorkeakoulu, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2022
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/83839
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author Salmi, Eeva
author2 Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_facet Salmi, Eeva Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Salmi, Eeva Jyväskylä University School of Business and Economics Jyväskylän yliopiston kauppakorkeakoulu Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä
author_sort Salmi, Eeva
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description Organisaatioiden jatkuvasti muuttuva ja kompleksinen toimintaympäristö on vaikuttanut viestintäympäristöön ja työntekijöiden viestintäroolin kasvamiseen organisaation viestinnässä (Pekkala, 2021). Organisaatiot odottavat, että työntekijät viestivät aktiivisesti eikä viestintä ole enää vain viestinnän ammattilaisten vastuulla (Madsen & Verhoeven, 2019). Odotusten tunnistaminen ja monitorointi on koettu tehokkaaksi tavaksi pysyä muuttuvan ympäristön mukana (Ledingham, 2003). Ilmiötä on kuitenkin tutkittu vain vähän työntekijöiden näkökulmasta, minkä vuoksi tämä tutkimus pyrki parantamaan nykyistä ymmärrystä: miten työntekijät näkevät muutoksen ja millaisia odotuksia heillä on organisaatiota ja sisäistä viestintää sekä heitä itseään kohtaan sekä millaisia odotuksia he kokevat tulevan organisaation suunnasta. Tutkimus toteutettiin tapaustutkimuksena yhdessä organisaatiossa. Ensimmäisessä teoriaosuudessa tarkasteltiin työntekijöiden roolia sisäisessä viestinnässä sisäisen viestinnän, viestinnällistyvän työn ja viestintätoimijuuden näkökulmista. Toisessa teoriaosuudessa käsiteltiin odotuksia ja odotustenhallintaa esittelemällä ensin käsitteitä, jotka sitovat sisäisen viestinnän ja odotukset yhteen: luottamus, suhteet ja tyytyväisyys. Tutkimus toteutettiin kvalitatiivisena tutkimuksena puolistrukturoitua haastattelumenetelmää käyttäen, sillä tavoitteena oli syventää ymmärrystä aiheesta. Kahdeksaa työntekijää haastateltiin tutkimusta varten ja kerätty data analysoitiin aineistolähtöistä sisällönanalyysia hyödyntäen. Työntekijöiden odotuksia tarkasteltaessa voidaan todeta, että työntekijät ovat ymmärtäneet heidän kasvavan viestintäroolin organisaatiossa. Tunnistamisesta huolimatta työntekijät eivät ole kuitenkaan täysin hyväksyneet kaikkia odotuksia osaksi rooliaan. Voidaan myös todeta, että työntekijöiden odotukset ovat monitasoinen ilmiö, joista kriittisimpinä organisaation on huomioitava työntekijöiden minimiodotukset, jotta he voivat minimoida kriisejä. Työntekijöiden roolit muuttuvat kuitenkin jatkuvasti viestintäympäristön vaatimusten, työntekijöiden sekä organisaatioiden tavoitteiden mukaan. The constantly changing and complex environment has influenced organizations’ communicative environment and the increase of employees’ communication roles in corporate communication (Pekkala, 2021). Organizations expect employees to communicate actively, and communications is no longer only the responsibility of communications professionals (Madsen & Verhoeven, 2019). Recognizing and monitoring expectations have been seen effective to keep up with the changing environment (Ledingham, 2003). The phenomenon has hardly been studied from employees' perspective which is why this study aims to improve the current understanding of how employees perceive their role and what kind of expectations they have towards the organization and internal communication and towards themselves about internal communication. In addition, the expectations that they think come from organization about internal communication is studied. The study was conducted as a case study in one organization. In theory, employees’ role in internal communications were inspected from the perspective of internal communication, communicative work and professional agency in communication. The second part of the theory explored the expectations and expectations management introducing first concepts that connect internal communications and expectations: trust, relationship and satisfaction. The study was conducted as qualitative research with semi-structured interviews as the aim was to deepen the understanding of the topic. Eight employees from the case organization were interviewed and the collected data was analyzed with inductive data-driven content analysis method. It can be concluded that the employees have understood their increasing communication role in the organization. Despite the recognition, however, the employees have not fully accepted all expectations as part of their roles. It can also be stated that employees' expectations are multi-level phenomenon, the most critical of which the organization must consider the employees' minimum expectations so that they can minimize crises. In the end, it must be noted that the roles of employees are constantly changing with requirements of the communication environment, the goals of the employees and the organizations.
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spellingShingle Salmi, Eeva Employees' expectations of communicative work in internal communication : a case study communicative work professional agency in communication expectations management viestinnällistyvä työ viestintätoimijuus odotusten hallinta Viestinnän johtaminen Corporate Communication 2043 viestintä sisäinen viestintä työntekijät odotukset communication internal communication employees expectations
title Employees' expectations of communicative work in internal communication : a case study
title_full Employees' expectations of communicative work in internal communication : a case study
title_fullStr Employees' expectations of communicative work in internal communication : a case study Employees' expectations of communicative work in internal communication : a case study
title_full_unstemmed Employees' expectations of communicative work in internal communication : a case study Employees' expectations of communicative work in internal communication : a case study
title_short Employees' expectations of communicative work in internal communication
title_sort employees expectations of communicative work in internal communication a case study
title_sub a case study
title_txtP Employees' expectations of communicative work in internal communication : a case study
topic communicative work professional agency in communication expectations management viestinnällistyvä työ viestintätoimijuus odotusten hallinta Viestinnän johtaminen Corporate Communication 2043 viestintä sisäinen viestintä työntekijät odotukset communication internal communication employees expectations
topic_facet 2043 Corporate Communication Viestinnän johtaminen communication communicative work employees expectations expectations management internal communication odotukset odotusten hallinta professional agency in communication sisäinen viestintä työntekijät viestinnällistyvä työ viestintä viestintätoimijuus
url https://jyx.jyu.fi/handle/123456789/83839 http://www.urn.fi/URN:NBN:fi:jyu-202211105140
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