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[{"key": "dc.contributor.advisor", "value": "Villi, Mikko", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Venho, Vilma", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2022-10-14T05:30:50Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2022-10-14T05:30:50Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2022", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/83556", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 pro gradu -tutkielmassa kartoitetaan paikallislehtien ja niiden ilmestymiskuntien ajatuksia kasvavassa olevasta ilmi\u00f6st\u00e4, kuntaviestinn\u00e4n vaikutteiden ottamisesta journalismista. Koska ilmi\u00f6 on suhteellisen uusi, ei siit\u00e4 ole viel\u00e4 kovin paljon julkaistua tutkimusta. Aihe on siis mielenkiintoinen sek\u00e4 itsess\u00e4\u00e4n\nett\u00e4 my\u00f6s sen uutuuden vuoksi. On t\u00e4rke\u00e4\u00e4 saada tutkimustietoa ilmi\u00f6n jokaisesta vaiheesta, alusta alkaen.\nT\u00e4m\u00e4 tutkielma kysyy yksinkertaisen kysymyksen: miten paikallislehdiss\u00e4 ja niiden ilmestymiskunnissa\nkoetaan kuntaviestinn\u00e4n muuttuminen journalistisempaan suuntaan? Inspiraationa tutkielman aiheelle\ntoimivat sek\u00e4 omat kokemukset paikallislehtien toimittajana ett\u00e4 Uutismedian liiton vuoden 2020 lopulla\njulkaisema Kuntaviestinn\u00e4n muodot -kyselytutkimus. Em. tutkimuksen mukaan viidesosa kyselyyn vastanneista paikallislehtien p\u00e4\u00e4toimittajista koki, ett\u00e4 kuntaviestinn\u00e4ll\u00e4 on suuria paikallisten lehtien liiketoimintaa haittaavia vaikutuksia.\nT\u00e4h\u00e4n tutkimukseen haastateltiin kolmea paikallislehden edustajaa ja kolmea niiden ilmestymiskunnan\nedustajaa. Paikallislehtien osalta haastateltaviksi valikoitui kaksi p\u00e4\u00e4toimittajaa ja yksi toimitusp\u00e4\u00e4llikk\u00f6,\nKuntien osalta haastattelin kahta kunnanjohtajaa ja yht\u00e4 markkinointiasiantuntijaa. Aineiston analyysi\npaljasti, ett\u00e4 t\u00e4h\u00e4n tutkimukseen haastatelluissa paikallislehdiss\u00e4 ei koeta kuntien aktivoitunutta ja journalismilta n\u00e4ytt\u00e4v\u00e4\u00e4 viestint\u00e4\u00e4 aivan niin suurena haittana, kuin aikaisemmissa tutkimuksissa on k\u00e4ynyt\nilmi. Kunnat puolestaan eiv\u00e4t koe, ett\u00e4 p\u00e4\u00e4t\u00f6s viestinn\u00e4n tyylin muuttamiselle journalismin kaltaiseksi\nolisi ollut kovinkaan tietoinen, vaan tyyli on ohjautunut siihen suuntaan kuin itsest\u00e4\u00e4n.\nKaiken kaikkiaan voidaan sanoa, ett\u00e4 t\u00e4st\u00e4 alati kasvavasta ilmi\u00f6st\u00e4 kaivataan lis\u00e4\u00e4 tutkimustietoa. Perinteisen journalismin, erityisesti paikallisjournalismin, huono taloudellinen tilanne on ollut tiedossa jo pitk\u00e4n aikaa, ja journalismista viestint\u00e4\u00e4ns\u00e4 vaikutteita lainaavat kunnat ovat omalta osaltaan k\u00e4\u00e4nt\u00e4m\u00e4ss\u00e4\nt\u00e4t\u00e4 k\u00e4yr\u00e4\u00e4 entisest\u00e4\u00e4nkin jyrkemp\u00e4\u00e4n laskuun.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2022-10-14T05:30:49Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2022-10-14T05:30:50Z (GMT). No. of bitstreams: 0\n Previous issue date: 2022", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "78", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kuntaviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u201dJos ei kunta tiedota niin jollakinhan se tyhji\u00f6 t\u00e4yttyy\u201d : kuntien ja paikallislehtien ajatuksia kuntaviestinn\u00e4n ja journalismin suhteesta", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202210144878", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalistiikka", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Journalism", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3133", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "journalismi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "paikallislehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kunnat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sanomalehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "toimittajat (media)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "journalistiikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "media-ala", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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