Organisational love : external stakeholder perspective on organisation showing affection in B2B relationship

Organisational love external stakeholder perspective on organisation showing affection in B2B relationship

The aim of this study is to investigate love in organisation-stakeholder relationships (OSR). While brand love research typically examines stakeholders’ love for brands and organisations, this study examines organisations’ love for stakeholders - an outside-in perspective which is under-explored in...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Mattinen, Jenni
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2022
Aiheet:
brand love
organisation stakeholder love (OSL)
organisation-stakeholder relationships (OSRs)
relationship management
Viestinnän johtaminen
Corporate Communication
2043
kiintymys
brändit
rakkaus
organisaatiot
yhteisöviestintä
sidosryhmät
affection (attachment)
brands
love
organisations (systems)
organisational communication and public relations
stakeholder groups
Linkit: https://jyx.jyu.fi/handle/123456789/83332

Samankaltaisia teoksia