Organisational love : external stakeholder perspective on organisation showing affection in B2B relationship

Organisational love external stakeholder perspective on organisation showing affection in B2B relationship

Bibliographic Details
Main Author: Mattinen, Jenni
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Viestinnän johtaminen, Corporate Communication, 2043
Format: Master's thesis
Language:eng
Published: 2022
Subjects:
brand love
organisation stakeholder love (OSL)
organisation-stakeholder relationships (OSRs)
relationship management
kiintymys
brändit
rakkaus
organisaatiot
yhteisöviestintä
sidosryhmät
affection (attachment)
brands
love
organisations (systems)
organisational communication and public relations
stakeholder groups
Online Access: https://jyx.jyu.fi/handle/123456789/83332
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author Mattinen, Jenni
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Viestinnän johtaminen Corporate Communication 2043
author_facet Mattinen, Jenni Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics Jyväskylän yliopisto University of Jyväskylä Viestinnän johtaminen Corporate Communication 2043 Mattinen, Jenni
author_sort Mattinen, Jenni
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spellingShingle Mattinen, Jenni Organisational love : external stakeholder perspective on organisation showing affection in B2B relationship brand love organisation stakeholder love (OSL) organisation-stakeholder relationships (OSRs) relationship management kiintymys brändit rakkaus organisaatiot yhteisöviestintä sidosryhmät affection (attachment) brands love organisations (systems) organisational communication and public relations stakeholder groups
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title Organisational love : external stakeholder perspective on organisation showing affection in B2B relationship
title_full Organisational love : external stakeholder perspective on organisation showing affection in B2B relationship
title_fullStr Organisational love : external stakeholder perspective on organisation showing affection in B2B relationship Organisational love : external stakeholder perspective on organisation showing affection in B2B relationship
title_full_unstemmed Organisational love : external stakeholder perspective on organisation showing affection in B2B relationship Organisational love : external stakeholder perspective on organisation showing affection in B2B relationship
title_short Organisational love
title_sort organisational love external stakeholder perspective on organisation showing affection in b2b relationship
title_sub external stakeholder perspective on organisation showing affection in B2B relationship
title_txtP Organisational love : external stakeholder perspective on organisation showing affection in B2B relationship
topic brand love organisation stakeholder love (OSL) organisation-stakeholder relationships (OSRs) relationship management kiintymys brändit rakkaus organisaatiot yhteisöviestintä sidosryhmät affection (attachment) brands love organisations (systems) organisational communication and public relations stakeholder groups
topic_facet affection (attachment) brand love brands brändit kiintymys love organisaatiot organisation stakeholder love (OSL) organisation-stakeholder relationships (OSRs) organisational communication and public relations organisations (systems) rakkaus relationship management sidosryhmät stakeholder groups yhteisöviestintä
url https://jyx.jyu.fi/handle/123456789/83332 http://www.urn.fi/URN:NBN:fi:jyu-202209284687
work_keys_str_mv AT mattinenjenni organisationalloveexternalstakeholderperspectiveonorganisationshowingaffectioninb2

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