Organisational love external stakeholder perspective on organisation showing affection in B2B relationship

Bibliographic Details
Main Author:	Mattinen, Jenni
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Viestinnän johtaminen, Corporate Communication, 2043
Format:	Master's thesis
Language:	eng
Published:	2022
Subjects:	brand love organisation stakeholder love (OSL) organisation-stakeholder relationships (OSRs) relationship management kiintymys brändit rakkaus organisaatiot yhteisöviestintä sidosryhmät affection (attachment) brands love organisations (systems) organisational communication and public relations stakeholder groups
Online Access:	https://jyx.jyu.fi/handle/123456789/83332

Description
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